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Is Cryptocurrency Technology Adoption Effective in Individuals’ Investment Behavior? | ||
Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
دوره 16، شماره 2، تیر 2023، صفحه 375-393 اصل مقاله (918.71 K) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/ijms.2022.337741.674917 | ||
نویسندگان | ||
Gözde Bozkurt* 1؛ Işıl Akgül2 | ||
1Faculty of Economics, Marmara University, Marmara, Turkey | ||
2Facultyof Economics, Marmara University, Marmara, Turkey | ||
چکیده | ||
Behavioral intentions of individuals occur as a result of positive or negative evaluations of any object or idea. It is a determinant that has a significant impact on transforming an individual’s ideas into behavior. The structure and effectiveness of information in financial markets are vital to understanding the behavior of investors, because the digital economy that develops with crypto money is psychologically significantly different from the cash economy. Accordingly, this study examined the main intentions or motivational factors that persuade individuals to invest in cryptocurrencies and the way these factors affect the actual investment behavior. This was done in the context of behavioral considerations in finance through the Unified Technology Acceptance Model (UTAUT). As a result of the model estimation, it has been concluded that the performance expectation is an important factor behind the investment behavior, and its effect changes considering positive or negative news about the pricing of cryptocurrencies. | ||
کلیدواژهها | ||
Cryptocurrency technology؛ UTAUT model؛ Investment behavior | ||
عنوان مقاله [English] | ||
آیا استفاده از فناوری ارز دیجیتال در رفتار سرمایه گذاری افراد موثر است؟ | ||
نویسندگان [English] | ||
گُزده بوزکورت1؛ ایشیل آک گول2 | ||
1دانشکده اقتصاد، دانشگاه مرمره، مرمره، ترکیه | ||
2دانشکده اقتصاد، دانشگاه مرمره، مرمره، ترکیه | ||
چکیده [English] | ||
نیتهای رفتاری افراد در نتیجه ارزیابی مثبت یا منفی هر شی یا ایده ای ایجاد می شود. این نیتها عاملی را شکل می دهند که اثر معناداری بر تبدیل ایده های افراد به رفتار دارند. ساختار و اثربخشی اطلاعات در بازارهای مالی برای درک رفتار سرمایه گذاران حیاتی هستند، چراکه اقتصاد دیجیالی که با ارز دیجیتال توسعه می یابد از نظر روانشناختی تفاوت معنادارای با اقتصاد پول محور دارد. در نتیجه، این مطالعه نیتهای اصلی یا عوامل انگیزشی را بررسی کرد که افراد را ترغیب می کنند تا در ارزهای دیجیتال سرمایه گذاری کنند. همچنین، اثر این عوامل بر رفتار واقعی حین سرمایه گذاری هم بررسی شد. این امر در زمینه ملاحظات رفتاری در امور مالی از طریق مدل پذیرش فناوری متحد انجام گرفت. در نتیجه تخمین های ارایه شده توسط مدل، این نتیجه حاصل شد که انتظار عملکرد عامل مهمی در رفتار سرمایه گذاری است، و اثر آن به واسطه خبرهای مثبت یا منفی مربوط به قیمت ارزهای دیجیتال تغییر می کند. | ||
کلیدواژهها [English] | ||
رفتار سرمایه گذاری, فناوری ارز دیجیتال, مدل پذیرش فناوری متحد | ||
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