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Exploring the Dimensions of Cognitive Absorption in a Hedonic Systems Context | ||
Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
دوره 16، شماره 2، تیر 2023، صفحه 515-534 اصل مقاله (1.02 M) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/ijms.2022.326000.674610 | ||
نویسندگان | ||
Anju Varghese Philip* ؛ K. A. Zakkariya | ||
School of Management Studies, Cochin University of Science and Technology, Kalammassery, Cochin, India | ||
چکیده | ||
The popular conceptualization of the Information Systems variable Cognitive Absorption (CA) has five dimensions- Focussed Immersion (FI), Temporal Dissociation (TD), Heightened Enjoyment (HE), Control (Con), and Curiosity (Cur). The authors address the gap in the literature on absorption and flow experience in Social Networking Sites (SNS) use by exploring the dimensions of the construct, their relationships among each other and with user beliefs, and to continued use of SNS. Data collected from a sample of 448 Indian social media users was analysed using Structural Equation Modelling. The results showed that Perceived Ease of Use of the system increases Curiosity, Control and Heightened Enjoyment for users. Curiosity and Heightened Enjoyment emerged as the strongest predictors of reuse intentions, along with Perceived Usefulness and Perceived Ease of Use. However, Focussed Immersion, Temporal Dissociation and Control were not found to influence Continuance Intentions in an SNS context. The study’s findings strengthen the understanding of hedonic system reuse intentions from an intrinsic motivational perspective. Practitioners can use the insights to design SNS to tap into the salient motivational factors and thereby enhance revisit intentions. | ||
کلیدواژهها | ||
Cognitive absorption؛ Continuance intention؛ Flow؛ Hedonic systems؛ Perceived ease of use؛ Perceived usefulness | ||
عنوان مقاله [English] | ||
بررسی ابعاد جذب شناختی در زمینۀ سیستمهای لذتجویانه | ||
نویسندگان [English] | ||
آنجو وارگیس فیلیپ؛ کی. ای. زکریا | ||
دانشکده مطالعات مدیریتی، دانشگاه علوم و فناوری کوچین، کالاماسری، کوچین، هندوستان | ||
چکیده [English] | ||
جذب شناختی به عنوان یکی از متغیرهای سیستم های اطلاعاتی دارای پنج بعد است. این پنج بعد شامل غوطه وری متمرکز، انقطاع زمانی، لذت تشدید شده، کنترل، و کنجکاوی است. نویسندگان این مقاله به شکاف موجود در پیشینه تحقیقاتی درباره تجربه جذب و جریان در استفاده از سایت های شبکه های اجتماعی می پردازند. برای این کار، آنها ابعاد این ساخت، روابط آن ابعاد با هم و با عقاید کاربر، و میل به استفاده از سایت های شبکه اجتماعی را کاوش می کنند. داده ها از نمونه ای متشکل از 448 کاربر هندی شبکه های اجتماعی گردآوری شده و با استفاده از مدل معادلات ساختاری تحلیل شد. نتایج نشان داد که سهولت استفاده از سیستم ادراک شده به افزایش کنجکاوی، کنترل، و لذت تشدیده شده کاربران منجر می شود. کنجکاوی، لذت تشدید شده، سودمندی ادراک شده، و سهولت استفاده ادارک شده به عنوان قویترین عوامل پیش بینی کننده قصد استفاده مجدد بروز یافتند. با این حال، اثرگذاری غوطه وری متمرکز، انقطاع زمانی، و کنترل بر قصد ادامه استفاده از سایت های شبکه اجتماعی تایید نشد. یافته های این تحقیق درک ما از قصد استفاده مجدد از سیستم لذت جویانه را از دیدگاه انگیزه درونی تقویت می کند. فعالان این حوزه می توانند از این یافته ها برای لحاظ کردن عوامل انگیزشی برجسته در طراحی سایت های شبکه اجتماعی استفاده کنند و به این شکل قصد استفاده مجدد از سایت بین کاربران را تقویت کنند. | ||
کلیدواژهها [English] | ||
جذب شناختی, جریان, سودمندی ادراک شده, سهولت استفاده ادارک شده, سیستم های لذت جویانه, قصد ادامه استفاده | ||
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