سناریونویسی شرکت‌های دانش‌بنیان ورزشی ایران در افق 1420

حمیدپور, هاله; فردوسی, محمد حسن; ندری, امیر; اسمعیلی, محسن

doi:10.22059/jsm.2022.340065.2916

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	سناریونویسی شرکت‌های دانش‌بنیان ورزشی ایران در افق 1420
نشریه مدیریت ورزشی
مقاله 3، دوره 16، شماره 2، تیر 1403، صفحه 62-42 اصل مقاله (1.03 M)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22059/jsm.2022.340065.2916
نویسندگان
هاله حمیدپور¹؛ محمد حسن فردوسی^* ²؛ امیر ندری³؛ محسن اسمعیلی⁴
¹گروه تربیت بدنی و علوم ورزشی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
²گروه مدیریت ورزشی، دانشگاه پیام نور، تهران. ایران
³گروه تربیت بدنی و علوم ورزشی، واحد ایذه، دانشگاه آزاداسلامی، ایذه، ایران
⁴گروه مدیریت ورزش،پژوهشگاه علوم ورزشی . تهران. ایران
چکیده
مقدمه: پژوهش حاضر با هدف سناریونویسی شرکت‌های دانش‌بنیان ورزشی ایران در افق 1420 انجام گرفت. روش پژوهش: روش مورد استفاده در ایـن پژوهـش برنامه‌ریـزی مبتنی بر سـناریو بود که در هشـت گام طراحـی و پیـاده شـد. روش گـردآوری داده کیفـی و بـا اسـتفاده از مصاحبـه، پنـل خبرگـی و پیمایش دلفی بود. 20 نفر از افراد دارای دانـش تخصصـی و یـا تجربـة عملـی به‌عنوان اعضای گروه مشارکت‌کننده در پژوهش به‌صورت گلوله‌برفی انتخاب شدند. همچنین از نرم‌افزارهای میک‌مک و سـناریو ویـزارد بـرای تجزیه‌وتحلیل داده‌ها استفاده شد. یافته‌ها: یافته‌هـای ایـن پژوهـش در دو بخـش ارائه شد؛ بخش اول شـامل شناسـایی و دسـته‌بندی مؤلفه‌های کلیـدی، پیشران‌ها و عـدم قطعیت‌هـای مرتبـط بود. پنج پیشـران حمایت از سرمایه‌گذاری داخلی، عرضة محصولات دانش‌بنیان ورزشی در بازار بین‌المللی، ایجاد صندوق‌های حمایت از فناوری ورزشی، توسعة قوانین حفاظت از دارایی‌های فکری و تعیین متولی شرکت‌های دانش‌بنیان ورزشی در ایـن بخـش تعیین ‌و روابـط اثرگـذاری و اثرپذیـری میـان مؤلفه‌ها تحلیل شد. در بخش دوم به شناسـایی و توصیف سـناریوهای محتمل و سـازگار بر اساس پیشـران‌ها و عدم قطعیت‌های ذی‌ربط، پرداختـه شد. نتیجه‌گیری: کاربست عوامل بحث‌شده می‌تواند بر رشد توسعة شرکت‌های دانش‌بنیان تأثیرگذار باشد و در سیاست‌ها و اقدامات متولیان مربوط به‌کار رود.
کلیدواژه‌ها
راهبرد؛ راهبرد پایدار؛ سناریو؛ ورزش
عنوان مقاله [English]
Scenario Writing of Iranian Sports-Based Companies on the Horizon of 1420
نویسندگان [English]
Haleh Hamidpor¹؛ Mohamad Hasan Ferdosi²؛ Amir Nadri³؛ Mohsen Smaeili⁴
¹Department of Physical Education and Sport Sciences, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran
²Department of Sports Management, Payame Noor University, Iran
³Department of Physical Education and Sport Sciences, Izeh Branch, Islamic Azad University, Izeh, Iran
⁴Department of Sport Management, Sport Sciences Research Institute, Tehran, Iran
چکیده [English]
Introduction: The present study was conducted with the aim of scriptwriting Iranian knowledge-based sports companies in the horizon of 1420. Methods: The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this qualitative research and using interviews is the news panel and Delphi survey. Twenty people with specialized knowledge or practical experience were selected as members of the group participating in the research by snowball. Also, Micmac software and script wizard have been used to analyze the data. Results: The findings of this study are presented in two parts. The first part includes identifying and classifying key components, drivers, and uncertainty. The five drivers of domestic investment support, the supply of sports knowledge-based products in the international market, the establishment of sports technology support funds, the development of intellectual property protection laws, and the appointment of trustees of knowledge-based sports companies (such as the Physical Education Research Institute) in this sector. Determined and the relationships of effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on related drivers and uncertainties. Conclusion: It is suggested to the Physical Education Research Institute to act as the trustee of sports knowledge-based companies and prepare the conditions for the development of sports knowledge-based companies in the country.
کلیدواژه‌ها [English]
Scenario, Sport, Strategy, Sustainable Strategy

مراجع
Arman M, Shafiei M (2017). Competitive Capabilities in Knowledge Based Companies A model for explaining the role of strategic agility and strategic learning. Management improvementstudies. 25 (83): 25-50. Arvand N, Baroto, M (2016). How to implement strategy more effectively. International Journal of Business Performance Management1. 7(3): 301-320. Asadnezhad M, Hejazi R, Akbari M, Hadizadeh E (2017). Designing the Business Model of Herbal Pharmaceutical Knowledge based Companies. Journal of Entrepreneurship, Business and Economics. 5(2): 47-63. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0217218 Dator, J (2016). “Futures studies as applied knowledge, edited by Richard A. Slaughter, New thinking for a new millennium”, London Routledge, 3, 105-115. Dayan R, Heisig, P, Matos F (2017). Knowledge management as a factor for the formulation and implementation of organization strategy. Journal of Knowledge Management. 21(2): 308-329. Forte P. Hoojaghan F, Pool J (2016). Investigating the effect of organizational culture on knowledge management and performance: an empirical study in knowledge-based companies using the balanced scorecard. International Journal of Management and Decision Making. 15(2): 167-183. Gorse S, Chadwick S, Burton N (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship. 3(4): 348-357. Guzelzadeh, A., and Dana, A., and Afshari, M (2020). Identifying the effective factors on the growth of knowledge-based companies in the field of sports. Physiology and Management Research in Sport. 12 (1), 151-159. (Persian). Hasanzadeh, M. R., Shirani, B. A., & Raissi Ardali, G. A (2016). An Improved Performance Measurement Approach for Knowledge-Based Companies Using Kalman Filter Forecasting Method. Mathematical Problems in Engineering. Jafari M, AliBeygy L (2016). Provide a risk-based approach to knowledge-based company’s projects using the ANP-RFMEA Technological. Development Technique. 12 (48): 29-37. Linton J, Solomon G (2017). Technology, Innovation, Entrepreneurship and the Small Business Technology and Innovation in Small Business. Journal of Small Business Management. 55(2): 196-199. Low K, Ho C (2016). A knowledge-based theory of the multinational economic organization. Long Range Planning. 49(6): 641-647. Mansuri, s., vazifeh, z., & tabas, h. y (2017). Prioritizing the effective factors in the development of knowledge-based companies of Kerman. Journal of Entrepreneurship Development. 10(2), 319-338 (Persian). Pellegrini, M., Rialti, R., Marzi, G (2020).Sport entrepreneurship: A synthesis of existing literature and future perspectives. International Entrepreneurship and Management Journal. https://doi.org/ 10.1007/s11365-020-00650-5 Crush, J., & Chikanda, A. (2015). South–South medical tourism and the quest for health in Southern Africa. Social Science & Medicine, 124, 313-320.‏ https://openresearch.lsbu.ac.uk/item/86913 Ramezanpournargesi, G., Ramezanpournargesi, S., & Ghafari, A (2015). Key factors influencing on development of technological entrepreneurship in knowledge _ based companies based in science and technology parks in Iran. Journal of Entrepreneurship Development. 8(4), 749-766 (Persian). Skrubbeltrang, L. (2018). Marginalized gender, marginalized sports – an ethnographic study of Sports Class students’ future aspirations in elite sports, Sport in Society. DOI: 10.1080/17430437.2018.1545760. Tang, T. W. Zhang, P. Lu, Y. Wang, T. C. & Tsai, C. L (2020). The effect of tourism core competence on entrepreneurial orientation and service innovation performance in tourism small and medium enterprises. Asia Pacific Journal of Tourism Research. 25(2), 89-100. Yip Y (2016). Design research on anecdote-based knowledge elicitation for organization development (Doctoral dissertation. The Hong Kong Polytechnic University. 1-137. zabihi, h., Shojaei, V., & hami, m (2018). Investigating the Relationship between Skill and Academic Literacy and the Success of Sport Business considering the Mediating Role of Entrepreneurial Orientation. Applied Research of Sport Management. 7(27), 69-78. (Persian). Zhou H, Feng C (2023). Time-aware sport goods sale prediction for healthcare with privacy-preservation. ISA Transactions.
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سناریونویسی شرکت‌های دانش‌بنیان ورزشی ایران در افق 1420

Arman M, Shafiei M (2017). Competitive Capabilities in Knowledge Based Companies A model for explaining the role of strategic agility and strategic learning. Management improvementstudies. 25 (83): 25-50.

Arvand N, Baroto, M (2016). How to implement strategy more effectively. International Journal of Business Performance Management1. 7(3): 301-320.

Asadnezhad M, Hejazi R, Akbari M, Hadizadeh E (2017). Designing the Business Model of Herbal Pharmaceutical Knowledge based Companies. Journal of Entrepreneurship, Business and Economics. 5(2): 47-63. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0217218

Dator, J (2016). “Futures studies as applied knowledge, edited by Richard A. Slaughter, New thinking for a new millennium”, London Routledge, 3, 105-115.

Dayan R, Heisig, P, Matos F (2017). Knowledge management as a factor for the formulation and implementation of organization strategy. Journal of Knowledge Management. 21(2): 308-329.

Forte P. Hoojaghan F, Pool J (2016). Investigating the effect of organizational culture on knowledge management and performance: an empirical study in knowledge-based companies using the balanced scorecard. International Journal of Management and Decision Making. 15(2): 167-183.

Gorse S, Chadwick S, Burton N (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship. 3(4): 348-357.

Guzelzadeh, A., and Dana, A., and Afshari, M (2020). Identifying the effective factors on the growth of knowledge-based companies in the field of sports. Physiology and Management Research in Sport. 12 (1), 151-159. (Persian).

Hasanzadeh, M. R., Shirani, B. A., & Raissi Ardali, G. A (2016). An Improved Performance Measurement Approach for Knowledge-Based Companies Using Kalman Filter Forecasting Method. Mathematical Problems in Engineering.

Jafari M, AliBeygy L (2016). Provide a risk-based approach to knowledge-based company’s projects using the ANP-RFMEA Technological. Development Technique. 12 (48): 29-37.

Linton J, Solomon G (2017). Technology, Innovation, Entrepreneurship and the Small Business Technology and Innovation in Small Business. Journal of Small Business Management. 55(2): 196-199.

Low K, Ho C (2016). A knowledge-based theory of the multinational economic organization. Long Range Planning. 49(6): 641-647.

Mansuri, s., vazifeh, z., & tabas, h. y (2017). Prioritizing the effective factors in the development of knowledge-based companies of Kerman. Journal of Entrepreneurship Development. 10(2), 319-338 (Persian).

Pellegrini, M., Rialti, R., Marzi, G (2020).Sport entrepreneurship: A synthesis of existing literature and future perspectives. International Entrepreneurship and Management Journal. https://doi.org/ 10.1007/s11365-020-00650-5

Crush, J., & Chikanda, A. (2015). South–South medical tourism and the quest for health in Southern Africa. Social Science & Medicine, 124, 313-320.‏ https://openresearch.lsbu.ac.uk/item/86913

Ramezanpournargesi, G., Ramezanpournargesi, S., & Ghafari, A (2015). Key factors influencing on development of technological entrepreneurship in knowledge _ based companies based in science and technology parks in Iran. Journal of Entrepreneurship Development. 8(4), 749-766 (Persian).

Skrubbeltrang, L. (2018). Marginalized gender, marginalized sports – an ethnographic study of Sports Class students’ future aspirations in elite sports, Sport in Society. DOI: 10.1080/17430437.2018.1545760.

Tang, T. W. Zhang, P. Lu, Y. Wang, T. C. & Tsai, C. L (2020). The effect of tourism core competence on entrepreneurial orientation and service innovation performance in tourism small and medium enterprises. Asia Pacific Journal of Tourism Research. 25(2), 89-100.

Yip Y (2016). Design research on anecdote-based knowledge elicitation for organization development (Doctoral dissertation. The Hong Kong Polytechnic University. 1-137.

zabihi, h., Shojaei, V., & hami, m (2018). Investigating the Relationship between Skill and Academic Literacy and the Success of Sport Business considering the Mediating Role of Entrepreneurial Orientation. Applied Research of Sport Management. 7(27), 69-78. (Persian).

Zhou H, Feng C (2023). Time-aware sport goods sale prediction for healthcare with privacy-preservation. ISA Transactions.