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عطائی اسد, محبوبه, موحدی, رضا. (1401). مقایسه عوامل تعیین‌کننده رفتار کشاورزان در استفاده از کودهای شیمیایی بر اساس تئوری رفتار برنامه‌ریزی شده و تئوری ارزش- عقیده - هنجار. , 53(4), 1001-1021. doi: 10.22059/ijaedr.2022.337957.669127
محبوبه عطائی اسد; رضا موحدی. "مقایسه عوامل تعیین‌کننده رفتار کشاورزان در استفاده از کودهای شیمیایی بر اساس تئوری رفتار برنامه‌ریزی شده و تئوری ارزش- عقیده - هنجار". , 53, 4, 1401, 1001-1021. doi: 10.22059/ijaedr.2022.337957.669127
عطائی اسد, محبوبه, موحدی, رضا. (1401). 'مقایسه عوامل تعیین‌کننده رفتار کشاورزان در استفاده از کودهای شیمیایی بر اساس تئوری رفتار برنامه‌ریزی شده و تئوری ارزش- عقیده - هنجار', , 53(4), pp. 1001-1021. doi: 10.22059/ijaedr.2022.337957.669127
عطائی اسد, محبوبه, موحدی, رضا. مقایسه عوامل تعیین‌کننده رفتار کشاورزان در استفاده از کودهای شیمیایی بر اساس تئوری رفتار برنامه‌ریزی شده و تئوری ارزش- عقیده - هنجار. , 1401; 53(4): 1001-1021. doi: 10.22059/ijaedr.2022.337957.669127

مقایسه عوامل تعیین‌کننده رفتار کشاورزان در استفاده از کودهای شیمیایی بر اساس تئوری رفتار برنامه‌ریزی شده و تئوری ارزش- عقیده - هنجار

تحقیقات اقتصاد و توسعه کشاورزی ایران
مقاله 9، دوره 53، شماره 4، دی 1401، صفحه 1001-1021    اصل مقاله (1.02 M)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22059/ijaedr.2022.337957.669127
نویسندگان
محبوبه عطائی اسد1؛ رضا موحدی* 2
1دانشجو دکتری، گروه ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه بو علی سینا، همدان، ایران
2دانشیار گروه ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه بو علی سینا، همدان، ایران
چکیده
رفتار کشاورزان در مصرف نهاده‌های کشاورزی به‌ویژه کودهای شیمیایی یکی از عوامل تأثیرگذار بر کشاورزی پایدار در راستای دستیابی به‌ اهداف توسعه پایدار در هر کشور محسوب می‌شود. پژوهش حاضر به‌ دنبال مقایسه عوامل تعیین‌کننده رفتار کشاورزان در مصرف کودهای شیمیایی بر اساس تئوری رفتار برنامه‌ریزی شده (TPB) و تئوری‌ ارزش-عقیده-هنجار(VBN) است. 375 کشاورز سیب‌زمینی‌کار از 30 روستا به عنوان نمونه انتخاب شدند (14200=N). اطلاعات با استفاده از پرسشنامه و مصاحبه جمع‌آوری شد. محاسبات آماری به وسیله نرم‌افزارهای SmartPLS.3 و SPSS22 انجام‌ شد. روایی پرسشنامه توسط گروهی از متخصصان بررسی و مورد تایید قرار گرفت. برای بررسی پایایی نیز 35 پرسشنامه توسط کشاورزان تکمیل شد. میزان پایایی متغیرهای تحقیق که توسط آلفای کرونباخ محاسبه شد بین 65/0 تا 81/0 بوده که میزان قابل قبولی را نشان می‌دهد. نتایج با استفاده از (TPB) نشان‌ می‌دهد که قصد رفتاری با سه متغیر نگرش رفتاری، هنجارهای ذهنی و کنترل‌ رفتار ادراک ‌شده رابطه مثبت ‌و‌ معناداری دارد و از جمله عواملی هستند که رفتار کشاورزان را در مورد کاربرد کود شیمیایی تعیین می‌کنند. همچنین نتایج با استفاده از تئوری (VBN) نشان داد اجزای این تئوری رابطه مثبت و معناداری با رفتار دارند و جزء عوامل تعیین‌کننده رفتار کشاورزان در کاربرد کودهای شیمیایی می‌باشند. همچنین در تئوری (TPB) نتایج نشان ‌داد که قصد کشاورزان با باورهای رفتاری به‌ واسطه نگرش رفتاری، با باورهای هنجاری به‌واسطه هنجارهای ذهنی و با باورهای کنترل ‌شده به ‌واسطه کنترل ‌رفتار ادراک‌شده رابطه مثبت و معنادار دارد. در تئوری (VBN) نتایج بیانگر این بود که ارزش به ‌واسطه عقیده و هنجار، با رفتار کشاورزان رابطه مثبت ‌و معنادار دارد. در مقایسه متغیرهای موجود در هر دو تئوری به خوبی تبیین‌کننده رفتار کشاورزان در کاربرد کودهای شیمیایی می‌باشند به‌طوری‌که 51 درصد از رفتار کشاورزان در(TPB) و 57 درصد در(VBN) را می‌توان از طریق متغیرهای موجود در هر دو مدل توصیف کرد
کلیدواژه‌ها
کشاورزان سیب‌زمینی‌کار؛ قصد کشاورزان؛ رفتار کشاورزان؛ تئوری رفتار برنامه‌ریزی‌شده (TPB)؛ تئوری ارزش- عقیده- هنجار (VBN)
عنوان مقاله [English]
Comparison The Farmers' Behavior Determinants on The Use of Fertilizers Based on The Theory of Planned Behavior And The Theory of Value-Belief-Norm
نویسندگان [English]
Mahboobeh Ataei-Asad1؛ Reza Movahedi2
1PhD. Student, Department of Agricultural Extension and Education, Faculty of Agriculture, Bu-Ali Sina University, Hamedan, Iran
2Associate Prof., Department of Agricultural Extension and Education, Faculty of Agriculture, Bu-Ali Sina University, Hamedan, Iran
چکیده [English]
 Since the main goal of the research was to explore the factors determining farmers’ behavior towards the use of chemical fertilizers, the developed Theory of Planned Behavior (TPB) and Value-Belief-Norm theory (VBN) was employed as a predicting theory to accomplish this goal. The 375 potato farmers of 30 villages were selected as samples (N=14200). Data were collected by a questionnaire and help of interview. Statistical calculations were performed by the SmartPLS (version3) and SPSS (version22) software packages. The results of using (TPB) show that behavioral intention is reinforced by three variables of behavioral attitude, subjective norms, and perceived behavioral control so that it has a positive and significant relationship with them. Also, the results of using (VBN) show that the components of this theory have a positive and significant relationship with behavior. The results using (TPB) revealed that the farmer's intention has a significant and positive relationship with behavioral beliefs mediated by behavioral attitude, with normative beliefs mediated by subjective norms, and with controlled beliefs mediated by perceived behavioral control. In VBN theory, the results showed that the value variable mediated by belief and norm have a positive and significant relationship with farmers' behavior. In other words, the variables in both theories well explain the behavior of farmers in the application of chemical fertilizers. In comparision 51 percent of farmers' behavior in the TPB theory can be described through the variables of the model, but 57 percent in the VBN model.
کلیدواژه‌ها [English]
Potato Farmers, Farmers 'Intentions, Farmers' Behavior, the Theory of Planned Behavior (TPB), the Theory of Value-Belief-Norm (VBN)
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