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شناسایی تحولات کرونولوژیک الگوهای رفتاری افراد در بازار سنتی ایرانی، (موردمطالعه: بازار وکیل شیراز) | ||
| پژوهشهای جغرافیای انسانی | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 03 آبان 1401 | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jhgr.2022.346282.1008517 | ||
| نویسندگان | ||
| فاطمه شمس* 1؛ محمد رضا پورجعفر2؛ هاجر اسدپور3 | ||
| 1پژوهشگر دکتری شهرسازی، دانشگاه تربیت مدرس، تهران، ایران | ||
| 2استاد شهرسازی، دانشگاه تربیت مدرس، تهران، ایران | ||
| 3پژوهشگر دکتری شهرسازی، دانشگاه هنر اصفهان، اصفهان، ایران | ||
| چکیده | ||
| تحولات عمیق کالبدی و اجتماعی دوران مدرن در شهرهای ایران، منجر به افت ارزش و پیوستگی اقتصادی- اجتماعی در بازارها به عنوان مکان زیستِ جمعی طیف وسیعی از افراد، بستر رفتارهای مختلف فردی و گروهی و کانون اقتصاد، فرهنگ و میراث تاریخی شهر شد. بررسی عوامل ایجادکننده تغییرات در بازار از آن جهت که مجموعهای درهم‌تنیده از کنشهای ارزشمند را در بر دارد، حائز اهمیت است. بازار وکیل شیراز همچون کالبدی مجروح در پی تقلید نادرست از فرهنگ شهرسازی غرب در وضعیت بی‌توجهی به ساختار شهرسازی ایرانی- اسلامی قرار دارد. پژوهش حاضر با هدف تبیین تحولات کرونولوژیک الگوهای رفتاری افراد در بازار وکیل شیراز با اتخاذ راهبرد استفهامی برای معناکاوی کنشهای کنشگران و درک جهان ذهنی آن‌ها پیش برده شده است. در این راستا مشاهده مشارکتی و مصاحبه‌های ژرف با هدف درون-نگری همدلانه با کنشگران استفاده شد. در انتها یافته‌های پژوهش نشان داد که زیرمقولههای «دوگانه برخورد آشکار و ضمنی» و «احساس امنیت و خودمانی بودن» در مقوله عرصه کنش متقابل فروشنده- مشتری، زیرمقولههای «جامعه‌پذیری» و «پیوند اجتماعی- عاطفی» در مقوله عرصه کنش متقابل فروشنده- فروشنده و زیرمقولههای «سنخیت فرهنگی» و «حس تعلق و مالکیت به فضا» در مقوله عرصه کنش متقابل رهگذران در حال و گذشته دارای تفاوت‌هایی است و به ترتیب زیرمقولههای «جامعه‌پذیری» با 387 رمزگان، «سنخیت فرهنگی» با 305 رمزگان و «ارتباط اجتماعی-عاطفی» با 147 رمزگان، بیشترین وزن را در میان زیرمقولههای استخراج شده به خود اختصاص دادند که به ترتیب در مؤلفه‌های شبکه روابط اجتماعی، الگوهای پایدار فعالیتی و نظام ادراکی- معنایی جای می‌گیرند و نشان از تغییرات بدون توجه به ماهیت و ارزش‌های تاریخی محیط دارند که باید در طرح‌های اجرایی و تصمیمات مدیریت شهری در دستور کار قرار گیرد. | ||
| کلیدواژه‌ها | ||
| کنشگر؛ الگوهای رفتاری؛ تحلیل محتوا؛ سنجش کیفی؛ بازار وکیل | ||
| عنوان مقاله [English] | ||
| Identifying the Chronological Evolution of People's Behavioral Patterns in the Iranian Traditional Bazaars (Case Study: Vakil Bazaar, Shiraz) | ||
| نویسندگان [English] | ||
| fatemeh shams1؛ Mohamadreza Pourjafar2؛ Hajar Asadpour3 | ||
| 1PhD Candidate in Urbanism, Tarbiat Modares University, Tehran, Iran | ||
| 2Professor in Urbanism, Tarbiat Modares University, Tehran, Iran | ||
| 3PhD Candidate in Urbanism, Art University of Isfahan, Isfahan, Iran | ||
| چکیده [English] | ||
| Introduction Urban spaces are the living places of a wide range of people, individually and collectively. Markets are considered an urban space, the center of economy, culture and historical heritage of every city, which simultaneously with the profound physical and social changes of the modern era in Iranian cities, with a decrease in value, and have faced economic, social, and physical continuity. Examining and studying the factors that cause these changes in historical markets is necessary so that the traditional market, as a manifestation of the Iranian urban space, will be able to bring the concept of the collective spirit of the place in the best way, because it is the focus of cultural heritage and historical preservation. As an example of an urban space with ancient history, Vakil Bazaar of Shiraz is an injury resulting from the incorrect imitation of the western urban planning culture, ignoring the structure of Iranian-Islamic urban planning. In general, the Vakil Bazaar and the Zandiye complex in Shiraz are among the places that bear the burden of the city's mental life and memories. Many of the characteristics and features of this market have suffered a sharp decline in quality, or in some cases, they have disappeared altogether. Investigating and analyzing how the behavioral patterns of users change in old and historical urban spaces, such as Vakil Bazaar, is of undeniable importance; because these spaces can greatly contribute to the endogenous and sustainable development of the city in various cultural, social and economic dimensions by taking advantage of the valuable heritage capabilities and capacities in addition to their social capital. Therefore, the current research has been carried out with the aim of interpreting and explaining the evolution of behavioral patterns in the Vakil Bazaar. In line with the main goal of the research, two questions are raised: - What behavior patterns have emerged from businesses, customers, and passers-by in the Vakil Bazaar? -In what direction have the changes in the behavioral and action system of people using the Vakil Bazaar gone in the last few years? Methodology In order to achieve the goal of the research, in general, in this research, the questioning strategy was used to analyze the meaning of the actors' actions and understand their mental world. Collaborative observation and in-depth interviews (41 people, including 19 men and 22 women) were considered with the aim of empathetic introspection with the activists. In-depth interviews of 45 to 120 minutes were conducted in a semi-structured manner with the main carriers of the Bazaar, including various business groups and citizens present in the space, which were recorded during the interview and implemented afterward. In the selection of the interviewees, having lived experience in the Vakil Bazaar environment and being more prepared to be involved in the research were considered general conditions. Along with the gradual formation of data and the achievement of content richness, they have been implemented to categorize the findings of the interviews, and in the next step, the hidden content of the interviews was interpreted with the help of the qualitative content analysis method, and the researchers went beyond the words or the objective content of the interview texts and extracted the mentioned themes or patterns of behavior. Then, the stages of determining the initial coding, finding the relationship between them and the categories (in relation to the conceptual model of the research) took place. In general, the method of qualitative content analysis was carried out in three key phases: a) preparation, b) organization, and c) reporting of results. Results and discussion After extracting the unit of meaning, compressing words or similar sentences in a phrase, and coding, codes were extracted, which were placed in different classes (categories and subcategories) according to conceptual and thematic relevance. The codes extracted from interviews with marketers and other market carriers were generally divided into three categories: 1) the field of seller-customer interaction, 2) the field of seller-seller interaction, and 3) the field of passerby interaction. The findings show that the subcategories of "duality of overt and implicit encounter" and "feeling of security and intimateness" in the field of seller-customer interaction, subcategories of "socialization" and "socio-emotional bonding" in the field of seller-seller interaction and subcategories of "cultural age" and "sense of belonging and ownership of space" in the field of the mutual action of passersby in the present and past have differences. In order, the subcategories of "socialization" with 387 codes, "cultural age" with 305 codes, and "socio-emotional relationship" with 147 codes had the highest weight among the extracted subcategories, which are included in the components of the social relations network, sustainable patterns of activity and semantic perceptual system, respectively, and show changes regardless of the nature and historical values of the environment that should be included in the executive plans and urban management decisions. Conclusions In general, the identified behavioral patterns are the most interesting, unique, and valuable institutionalized behaviors among the country's Bazaars; each of these behaviors, from the smallest to the largest, carries an extensive meaning that has become an unwritten mission or an identity style of urban collective life. The position of the current research, among other researches in the field of behavior in historical environments, is valuable because it has changed behaviors by comparing and examining contemporary behaviors with past behaviors in the environment. Discovering and systematizing these behavior patterns (before the main actors have not disappeared) makes possible the permanence and emergence of desirable behavior patterns as a part of the subculture of traditional markets. The need to pay attention to the collection of what has been achieved in the executive plans and decisions of urban management should be placed on the agenda, so that this field is not only viewed as a heritage body, but also as a place for the emergence of an ancient behavioral system. Future research can be done by emphasizing historical studies to identify the exact physical changes and people's mental meanings when faced with historical images in traditional samples. | ||
| کلیدواژه‌ها [English] | ||
| Actor, Behavioral Patterns, Content Analysis, Qualitative Assessment, Vakil Bazaar | ||
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آمار تعداد مشاهده مقاله: 276 |
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