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عوامل مؤثر بر توسعة گردشگری ورزشی خلاق مبتنی بر میراث فرهنگی ناملموس | ||
| نشریه مدیریت ورزشی | ||
| مقاله 1، دوره 16، شماره 2، تیر 1403، صفحه 25-1 اصل مقاله (814.64 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jsm.2022.342922.2947 | ||
| نویسندگان | ||
| رضا حیدری1؛ محمد کشتی دار* 2؛ سید مرتضی عظیم زاده2؛ مهدی طالب پور2؛ هایوانتی رامکیسون3 | ||
| 1گروه گردشگری ورزشی و سلامت، دانشکدة گردشگری، دانشگاه تهران، تهران، ایران | ||
| 2گروه مدیریت ورزشی و رفتار حرکتی، دانشکدة علوم ورزشی، دانشگاه فردوسی مشهد، مشهد،، ایران | ||
| 3مرکز هتلداری و گردشگری معاصر و مرکز بهبود تجارت، کالج تجارت، حقوق و علوم اجتماعی، مدرسه کسب‌وکار دربی، انگلستان | ||
| چکیده | ||
| مقدمه: ورزش‌های پهلوانی و زورخانه‌ای به‌عنوان یک میراث فرهنگی ناملموس ایرانی می‌تواند ظرفیت ویژه‌ای را برای توسعة گردشگری ورزشی خلاق در ایران ایجاد کند. ازاین‌رو هدف از این پژوهش شناسایی عوامل مؤثر بر توسعة گردشگری ورزشی خلاق مبتنی بر میراث فرهنگی ناملموس بود. روش پژوهش: پژوهش حاضر به لحاظ هدف از نوع پژوهش‌های کاربردی و از نظر ماهیت از نوع پژوهش‌های توصیفی ـ تحلیلی است و داده‌های پژوهش نیز به‌صورت میدانی جمع‌آوری شد. همچنین این پژوهش از انواع پژوهش‌های کیفی است که از روش نظریة داده‌بنیاد و رویکرد گلیزری بهره گرفته شد. مطالعات کتابخانه‌ای به‌همراه مصاحبه روش اصلی جمع‌آوری اطلاعات در پژوهش حاضر بود. یافته‌ها: بر اساس نتایج عوامل مؤثر بر توسعة گردشگری خلاق مبتنی بر میراث فرهنگی ناملموس در 108 مفهوم (کد)، 13 مقوله و دو بعد دسته‌بندی شدند. بر این اساس عوامل سیاسی، اقتصادی، اجتماعی و فرهنگی، فناوری و فناوری، قانونی و حکمرانی و زیست‌محیطی زیرمجموعة عوامل بیرونی و عوامل مدیریت، منابع انسانی، زیرساخت، آموزش و پژوهش، تعاملات بین‌الملل، بازاریابی و جاذبه‌های گردشگری به‌عنوان عوامل درونی شناسایی شدند. نتیجه‌گیری: در نهایت می‌توان نتیجه گرفت عوامل سیزده‌گانة شناسایی‌شده در این تحقیق هریک در جایگاه خود نقش بسزایی در توسعة این بخش از گردشگری دارند و مسئولان و تصمیم‌گیران این حوزه می‌توانند با بهره‌گیری از نتایج این تحقیق در راستای توسعة گردشگری به‌صورت عام و گردشگری خلاق و گردشگری ورزشی به‌صورت خاص بهره‌مند شوند. | ||
| کلیدواژه‌ها | ||
| گردشگری میراث ورزشی؛ گردشگری خلاق؛ میراث ورزشی؛ میراث فرهنگی ناملموس؛ ورزش‌های پهلوانی و زورخانه‌ای | ||
| عنوان مقاله [English] | ||
| Effective Factors In Development of Creative Sports Tourism Based on Intangible Cultural Heritage | ||
| نویسندگان [English] | ||
| Reza Heydari1؛ Mohammad Keshtidar2؛ Seyed Morteza Azimzadeh2؛ Mahdi Talebpour2؛ Haywantee Ramkissoon3 | ||
| 1Department of Sport Tourism and Health, Faculty of Tourism, University of Tehran, Tehran, Iran | ||
| 2Department of Sport Management and Motor Behavior, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran | ||
| 3Center for Hotel and Contemporary Tourism and Center for Business Improvement, College of Commerce, Law and Social Sciences, Derby School of Business, Derby University, Derby, UK. | ||
| چکیده [English] | ||
| Introduction: Pahlevani and zurkhaneh sports as an intangible Iranian cultural heritage can create a special capacity for development of creative sports tourism in Iran. Therefore, the purpose of this study was to identify the factors affecting the development of creative sports tourism based on intangible cultural heritage. Methods: The present research is applied research in terms of purpose and descriptive-analytical research in terms of nature. The data of this research were also collected in the field. Also, this research is one of the qualitative researches that used the method of data theory and Glaser approach. Library studies along with interviews were the main method of data collection in the present study. Results: Based on the results of the factors affecting the development of creative tourism based on intangible cultural heritage, 108 concepts (codes), 13 categories and 2 dimensions were classified. Accordingly, political, economic, social and cultural factors, technology and technology, legal and governance and environmental subset of external factors and management factors, human resources, infrastructure, education and research, international interactions, marketing and tourist attractions were identified as internal factors in this study. Conclusion: It can be concluded that the thirteen factors identified in this study each play an important role in development of this sector of tourism and officials and decision makers in this area can use benefit from the results of this research in order to develop tourism in general and creative tourism and sports tourism in particular. | ||
| کلیدواژه‌ها [English] | ||
| Sports Tourism, Creative Tourism, Sports Heritage, Pahlevani and Zurkhaneh sports, Macro-environmental factors | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 648 تعداد دریافت فایل اصل مقاله: 388 |
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