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تبیین قصد رفتار تولید ارگانیک در میان پسته‌کاران بخش مرکزی شهرستان اردکان استان یزد | ||
| تحقیقات اقتصاد و توسعه کشاورزی ایران | ||
| دوره 54، شماره 2، تیر 1402، صفحه 519-541 اصل مقاله (1.51 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/ijaedr.2023.346041.669162 | ||
| نویسندگان | ||
| طاهره شرقی* ؛ مجتبی رضایی احمدآبادی | ||
| گروه کشاورزی، دانشگاه پیام نور، تهران، ایران | ||
| چکیده | ||
| به‌کارگیری اقدامات و روشهای تولید ارگانیک در سطح باغات نیازمند تغییر رفتار کشاورزان است. هدف مطالعه حاضر تبیین قصد رفتاری تولید پسته ارگانیک در سطح 4831 نفر پستهکار بخش مرکزی شهرستان اردکان استان یزد با به‌کارگیری نظریة توسعه‌یافته رفتار برنامهریزیشده و پذیرش فناوری با اضافه نمودن متغیر دانش کشت ارگانیک بود. این پژوهش به لحاظ هدف، کاربردی و از نظر طرح تحقیق، پژوهش کمی است. حجم نمونه بر اساس فرمول کوکران 356 نفر تعیین و با استفاده از روش نمونهگیری طبقه‌ای با انتساب متناسب، افراد انتخاب و مورد مطالعه قرار گرفتند. دادهها با استفاده از پرسشنامه گردآوری شدند و با نرمافزارهای SPSS22 و SmartPLS2 مورد تجزیه و تحلیل قرار گرفتند. روایی پرسشنامه، از طریق روایی صوری توسط پانل متخصصان و همچنین، روایی تشخیصی تعیین شد. برای محاسبه قابلیت پایایی ابزار تحقیق از آلفای کرونباخ و پایایی ترکیبی استفاده شد که بالاتر از 7/0 بدست آمد. نتایج تحقیق نشان داد که متغیر هنجار ذهنی (265/0=(β تنها عامل در قصد رفتار به‌کارگیری روشهای تولید ارگانیک پسته است. بیشترین فراوانی متغیر دانش تولید ارگانیک در حد خوب (5/45 درصد)، متغیر قصد رفتاری در حد ضعیف (7/83 درصد) و متغیرهای کنترل رفتار درک‌شده (3/41 درصد)، نگرش (4/40 درصد) و هنجار ذهنی (4/37 درصد) در حد متوسط بود. بر اساس یافتههای این تحقیق پیشنهاد گردید به منظور کاهش شکاف بین دانش و قصد رفتاری، واحد ترویج دورههای آموزش تولید پسته ارگانیک را به گونهای طراحی نماید تا سهولت به‌کارگیری این نوع روشها و مدیریت آن در سطح باغ مورد توجه پسته‌کاران قرار گیرد. | ||
| کلیدواژه‌ها | ||
| تغییر رفتار؛ دانش تولید ارگانیک؛ هنجار اخلاقی؛ قصد تولید پسته ارگانیک؛ شهرستان اردکان | ||
| عنوان مقاله [English] | ||
| Explaining the behavioral intention of organic production among pistachio farmers in the central part of Ardakan county, Yazd province | ||
| نویسندگان [English] | ||
| Tahereh Sharghi؛ Mojtaba Rezaee | ||
| Department of Agriculture, University of Payame Noor, Tehran, Iran | ||
| چکیده [English] | ||
| Applying organic production measures and methods at the orchard level requires changing the behavior of farmers. The purpose of the present study was to explain the behavioral intention of organic pistachio production at the level of 4831 pistachio workers in the central part of Ardakan county of Yazd province by using the developed theory of planned behavior and technology acceptance by adding the variable of knowledge of organic cultivation. This research is practical in terms of purpose and quantitative research in terms of research design. The sample size was determined based on Cochran's formula of 356 people and using stratified sampling method with proportional assignment, people were selected and studied. Data were collected using a questionnaire and analyzed with SPSS22 and SmartPLS2 software. The validity of the questionnaire was determined through face validity by a panel of experts as well as diagnostic validity. Cronbach's alpha and composite reliability were used to calculate the reliability of the research tool, which was obtained above 0.7. The research results showed that the subjective norm variable (β=0.265) is the only factor in the behavioral intention to use organic pistachio production methods. The highest frequency of organic production knowledge variable is good (45.5 percent), behavioral intention variable is poor (83.7 percent), perceived behavior control variables (41.3 percent), attitude (40.4 percent) and mental norm. (37.4 percent) was medium level. Based on the findings of this research, it was suggested that in order to reduce the gap between knowledge and behavioral intention, the extension unit should design organic pistachio production training courses in such a way as to facilitate the application of these types of methods and its management at the garden level to be noticed by pistachio farmers. | ||
| کلیدواژه‌ها [English] | ||
| Behavior change, Knowledge of organic production, Moral norm, Intention to produce organic pistachios, Ardakan county | ||
| مراجع | ||
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