تبیین شکاف بین‌نسلی تبلیغات: تأثیر اولویت‌های ارزشی و تعامل شبه اجتماعی بر پذیرش جذابیت-های پیام‌های تبلیغاتی با نقش تعدیل‌گر نسل

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بوربورجعفری، مریم (1391). مطالعه رابطه بین جاذبه‌های تبلیغاتی و اثربخشی تبلیغات با ملاحظه اثرمیانجی سبک‌های پردازش اطلاعات و ارزش‌های مصرف‌کننده، پایان‌نامه کارشناسی ارشد،  دانشگاه سمنان، دانشکده علوم اقتصادی.

روشندل اربطانی، طاهر و  محمودزاده، احد (1396). طراحی مدل تبلیغات از طریق رسانه‎های اجتماعی به‎منظور تأثیر بر تمایل مشتریان، فصلنامه مدیریت بازرگانی، 9(4)، 786-736.

ساروخانی، باقر و صداقتی‌فرد، مجتبی (1388). شکاف نسلی در خانواده ایرانی؛ دیدگاه‌ها و بینش‌ها، فصلنامه پژوهش‌نامه علوم اجتماعی، 3(4)، 7-31.

صنایعی، علی؛ محمدشفیعی، مجید؛ امینی ولاشانی، مائده (1395). اثربخشی تبلیغات بانکی در جذب مشتری، کاوش‌های مدیریت بازرگانی، 8(15)، 185-210

فیض، داود و شعبانی، عاطفه  (1397). بررسی تأثیر اقدامات بازاریابی در رسانه‌های اجتماعی؛ نوعی از استراتژی هک رشد بر تمایلات رفتاری و تبلیغات شفاهی مشتریان. تحقیقات بازاریابی نوین، 8(4)، 68-45.

مجیدی، نسیم (1395). بررسی نقش شبکه اجتماعی اینستاگرام در انتشار پیام‌های تبلیغاتی برای جذب مخاطبان رده سنی 20 تا 30 سال دانشجویان دانشگاه مدیریت دانشگاه تهران، پایان‌نامه کارشناسی ارشد،  دانشگاه آزاد اسلامی واحد تهران مرکزی، دانشکده علوم ارتباطات و مطالعات رسانه.

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