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Assessment of Empathy in Design Thinking Model: A Case Study of Ghanaian Design Company | ||
| Journal of Design Thinking | ||
| مقاله 10، دوره 3، شماره 2، اسفند 2022، صفحه 291-302 اصل مقاله (547.21 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22059/jdt.2023.364812.1101 | ||
| نویسندگان | ||
| Edward Apau* 1؛ Ebenezer Kofi Howard2؛ Mawuli Xtin Asempapah3 | ||
| 1Sunyani Technical University, Sunyani, Ghana | ||
| 2Department of Industrial Art, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana | ||
| 3Department of Fine Arts, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana | ||
| چکیده | ||
| Design thinking recently has become the model employed in solving difficulties and to improve product and services in design companies. It is known to be user-centric or human-centric which explains how empathetic it is in its design approach. However, it has been observed that even though design thinking is practiced by Ghanaian design industries, the exploit of empathy is not reflective in various deign companies in Ghana, hence a case study to investigate how design companies empathise in their design thinking processes. As a qualitative study, a case and participatory research methods were employed using unstructured interview and participant observation as data collection methods. From the study, it was revealed that 4Heem Apparel similarly practice traditional classic design model where empathy is employed at initial stages of design thinking. Even though it does not affect the quality of design, it sidelines the interest of clients and their involvement in product quality hence affecting its innovative product design. It was therefore suggested that; Ghanaian design companies can be more innovative if they will empathise more with their clients in their design thinking processes. | ||
| کلیدواژه‌ها | ||
| Empathy: Design Thinking: Design Process: Design Company: Innovative | ||
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آمار تعداد مشاهده مقاله: 155 تعداد دریافت فایل اصل مقاله: 547 |
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