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به‌کارگیری رویکرد کیفی فراترکیب جهت تدوین مدل پنجره فرصت کارآفرینی در زنجیره تامین گردشگری | ||
| پژوهشهای جغرافیای انسانی | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 14 آبان 1402 | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jhgr.2023.362732.1008621 | ||
| نویسندگان | ||
| هادی مفتاحی* 1؛ مهدی نیک سرشت2 | ||
| 1گروه مدیریت، دانشگاه پیام نور، تهران، ایران | ||
| 2عضو علمی مرکز تحقیقات و آموزش کشاورزی و منابع طبیعی،سازمان تحقیقات،آموزش و ترویج کشاورزی ایلام، ایران | ||
| چکیده | ||
| شرکت های فعال در بخش های تامین، تولید و عرضه در صنعت گردشگری مجزا نبوده و همگی بخشی از زنجیره تامین صنعت گردشگری می باشند. در واقع زنجیره تامین گردشگری آمیزه ای از کسب و کارهایی مختلف است که به صورت زنجیره ای در جهت خدمت رسانی به گردشگران انجام می گیرد.از طرفی کشف و بکارگیری فرصت های کارآفرینانه جهت بهبود وایجاد کسب و کارها از اصول مهم زنجیره تامین می باشد. اما فرصت های کارآفرینی در طول زنجیره تامین گردشگری یک دوزره زمانی مخصوص به خود دارند و مطلوبیت آنها دائمی نیست و بعد از گذشت این زمان فرصت از دست می رود. این دوره زمانی خاص که می توان از فرصت ها بهره برداری کرد پنجره فرصت نام دارد. می توان با شناسایی تغییرات محیطی پنجره های فرصت را شناسایی کرد. هدف این تحقیق شناسایی پنجره های فرصت در طول زنجیره تامین گردشگری با استفاده از تغییرات محیطی می باشد. روش انجام پژوهش فراترکیب کیفی بوده و از نوع تحقیقات بنیادی می باشد. در این تحقیق تعداد 400 مقاله و کتاب (منابع داخلی و خارجی) براساس مطالعه متون و مستندات گذشته مورد بررسی قرار گرفته سپس با استفاده از روش مهارتهای ارزیابی ضروری، برای پالایش وکنترل کیفیت متون تعداد 50 مقاله نهایی انتخاب شده است. نتایج حاصل از فراترکیب نشان می دهد پنجره های فرصت در زنجیره تامین گردشگری شامل 8 مقوله اصلی(تغییرات اجتماعی و فرهنگی، تغییرات صنعت و بازار، تغییرات فناوری، تغییرات سیاسی و قانونی، دانش جدید، تغییرات جمعیتی، نقایص بازار و تغییرات اقتصادی)و 30 مولفه فرعی می باشد. | ||
| کلیدواژه‌ها | ||
| پنجره فرصت؛ کارآفرینی؛ فراترکیب؛ گردشگری؛ زنجیره تامین گردشگری | ||
| عنوان مقاله [English] | ||
| Applying a qualitative Meta-Synthesis approach to develop of the Entrepreneurial opportunity window model in the tourism supply chain | ||
| نویسندگان [English] | ||
| hadi meftahi1؛ mehdi nik seresht2 | ||
| 1Department of management, PayameNoorUniversity (PNU),Tehran,Iran | ||
| 2scientific memember of the Agriculture and Natural Resources Research and Education Center, Agricultural Research, Education and Extension Organization,Ilam, Iran | ||
| چکیده [English] | ||
| Extended Abstract Introduction The tourism supply chain can be considered as a whole, including suppliers, manufacturers, and tourism service providers. Customer needs are constantly changing, and tourism products' life cycles are also getting shorter. Thus, tourism supply chain management must be able to respond to the diverse needs of the market. The point of view of tourism supply chain management is based on the fact that instead of competition between companies, competition should be formed between supply chains. The development of entrepreneurial tourism can be a new source of income for the host community, and by diversifying the economy, dependence on a single product can be reduced. Tourism is a dynamic industry that requires entrepreneurs to explore new development opportunities and creatively manage existing development. Entrepreneurial opportunities exist throughout the tourism chain (supply, production, and distribution), and entrepreneurs need to explore these opportunities. This particular period of time is called the window of opportunity. Therefore, one should know the signs of entrepreneurship opportunities in the tourism supply chain (windows of opportunity) to take advantage of the opportunities in the tourism supply chain to create entrepreneurship. Methodology In the present research, the qualitative method of meta-synthesis has been used. The meta-combination method is included in meta-study studies. Meta-study is one of the methods used to review, combine, and distinguish previous studies. Meta-study includes the set of meta-analysis, meta-synthesis, and meta-methodology. Meta-synthesis is research that evaluates other research. Therefore, it is referred to as an evaluation of evaluations. So, meta-synthesis is a form of research about other research. Meta-synthesis can be considered as a systematic study and review of past research. In the current research, the sampling was of the theoretical saturation type and based on the seven-stage method of " Sandelowski & Barroso," based on this, 50 studies were selected and finalized for the meta-combination stages. This research is applied in terms of purpose and in terms of data collection; it is a documentary-metabolic and non-experimental (descriptive) type of research. Results and discussion Understanding and organizing entrepreneurial opportunities is one of the important issues of the entrepreneurial supply chain. The supply chain of the tourism industry is considered a good source for entrepreneurship due to the involvement of various companies and organizations in joint activities. Therefore, how to recognize opportunities in the supply chain of the tourism industry in order to take advantage of them should be considered. As mentioned earlier, over time, windows of opportunity open in different parts of the supply chain (supply, production, and supply) and competing companies steal the lead by quickly taking advantage of opportunities and creating entrepreneurship. Leading companies become This research has tried to express the signs of open windows of opportunity in the tourism supply chain in the form of environmental changes. The researcher has investigated, compiled, combined, and interpreted the dimensions and indicators of the entrepreneurial window of opportunity with a comprehensive and holistic view. Finally, the meta-synthesis results show that windows of opportunity in the tourism supply chain include eight main categories, including social and cultural changes, industry and market changes, technological changes, political and legal changes, new knowledge, demographic changes, market imperfections, and economic changes, and 30 subcomponents. Each component can be like a window of opportunity along the tourism supply chain and pave the way for entrepreneurs to take advantage of opportunities. Conclusion As discussed, each component obtained from the hybrid method can be like a window of opportunity along the tourism supply chain and open the way for entrepreneurs to use the opportunities. In the field of technological changes, identifying new production technologies and equipment in the production sector of the tourism supply chain can be an opportunity to produce and present new products. Using new software and hardware, new production methods, and e-commerce can open the way for entrepreneurs to take advantage of opportunities in different parts of the tourism supply chain and create entrepreneurial opportunities in the supply chain. The diversity of the workforce and social networks also provide entrepreneurial opportunities. Factors such as population increase or decrease and the quantity and quality of the needs of different age groups (women and men, young population, elderly, children) can create opportunities for entrepreneurship in the production sector of the tourism supply chain and provide demand for new and diverse products. Also, the population of the target market urban needs provide windows of opportunity for entrepreneurs in the tourism chain. In discussing the disadvantages of the market, using renewable resources and new methods to reduce waste in the supply and production sector of the tourism supply chain can provide opportunities to produce products at a lower cost. Knowing the target markets and using new marketing methods can sell more products through advertising. The conditions for creating entrepreneurship along the tourism supply chain can be provided by diversifying the products and increasing the quantity and quality of production. Changes in tax rates, free trade, and reduction of customs tariffs in the government policy sector can open new windows of opportunity in the tourism supply chain. Individuals and organizations in the field of economic development can change the type of services and products by knowing inflationary expectations and supplementary products and goods with elastic income, reducing or increasing people's purchasing power, increasing society's income, and increasing or decreasing inflation. It can create opportunities to produce alternative goods reasonably priced and lead to entrepreneurship in the tourism supply chain. In market and industry changes, knowing alternative products can help reach new markets and form new businesses. In the field of new knowledge, knowing the knowledge related to the market and industry can open the way for entrepreneurs to know new opportunities. Keywords: Window of Opportunity, Entrepreneurship, Meta-Synthesis, Tourism, Tourism Supply Chain. | ||
| کلیدواژه‌ها [English] | ||
| window of opportunity, entrepreneurship, Meta-Synthesis, Tourism, tourism supply chain | ||
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آمار تعداد مشاهده مقاله: 147 |
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