Positioning of Domestic and Foreign Brands of Household Appliances from the Viewpoint of Consumers and Determining Their Willingness to Buy (Case Study: The Opinion of Women Aged 30-50 in Hamadan City on Buying Gas Stoves)

Ahadi Motlagh, E., & Suri, S. (2016). Investigating the relationship between new advertising and customer
satisfaction. The 4th International Conference on New Researches in Management, Economics and
Accounting. Berlin, Germany. https://sid.ir/paper/867914/fa
Bulle, F., & Çengel, O. (2020). The effect of brand name on consumer buying behavior: Empirical study
on Somali students in Istanbul. International Journal of Research and Scientific Innovation (IJRSI). 7(8).
DOI:10.2139/ssrn.3660519

Idrees, M. D., Ansari, A., & Sami, A. (2021). Segregation of Pakistani car brands using perceptual mapping. International Journal of Scientific & Technology Research. 05(10), p. 50-53. https://api.semanticscholar.org/CorpusID:250477734
Khorshidi, G., Arefi, A., & Fayazi A. (2009). Perceptual perception of Iranian and Korean home appliances. Business Management Perspective. 1, p. 93-77. https://sid.ir/paper/115572/en
Kuang, J. (2020). Research on the marketing strategy of Pinduoduo—Based on the STP and 4Ps methods. 7th International Conference on Social Sciences and Economic Development (ICSSED 2022), Advances in Economics, Business and Management Research. 652. DOI:10.2991/aebmr.k.220405.359
Kotler, P., & Armstrong, G. (2015). Principles of Marketing. Translated by Zare, M. Isfahan: Amookhteh. 1.
Mohsenifar, A. H., & Daneshparvar, M. (2021). Factors influencing the willingness to buy from brand extensions. Journal of Contemporary Researches in Management and Accounting sciences. 3(9), p. 37-50. https://civilica.com/doc/1669687
Mogaji, E., Restuccia, M., Lee, Z., & Phong Nguyen, N. (2023). B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management. 108, p. 237-250. DOI: 10.1016/j.indmarman.2022.12.003
Moudi, D., Mirkazemi, O., & Vahdani, M. (2015). The relationship between brand characteristics and brand loyalty in sport shoes product. Contemporary, Research in Sport Management. 9, p. 61-71. DOI:10.22059/JSM.2020.303939.2498
Najafizadeh, N. S., Elahi, M., Moemeni, A., & lotfi, Z. (2011). A model for brand positioning of hygienic products using the most effective factors on competitive position and perceptual map technique. African Journal of Business Management. 6(27), p. 8102-8117. DOI: 10.5897/AJBM11.2744
Saeedi-Kia, M., & Tabibzadeh, F. (2019). Business management and productivity (8th edition). Tehran: Ahar.
Saqib, N. (2020). Positioning, A literature review, PSU research review. Emerald Publishing Limited. 5(2), p. 141-169. DOI: 10.1108/PRR-06-2019-0016
Samiei Nasr, M., Alavi, S. M., & Najafi Siahroudi, M. (2018). An investigation into factors that affect brand choice using factor analysis approach. Journal of Marketing Management. Brand Management Journal. 6(10), p. 47-64. https://sid.ir/paper/219005/en
Sundararaj, V., & Rejeesh, M. R. (2021). A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites. Journal of Retailing and Consumer Services. 58, p. 102-190. DOI: 10.1016/J.JRETCONSER.2020.102190.
Rastegar, A. A., Maleki Minbash, M., & Qazvini, H. (2021). The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction. Journal of Business Administration Research. (13)26, p. 533-360. DOI: 10.22034/bar.2022.14729.3675
Walker, O. C., Boyd, H. W., Mullins, J., Larreche, J. C., & Boyd, H. (2013), Marketing strategy: A decision – focused approach (4th ed.). New York: McGraw-Hill.
Zari Baf, M., Shameli, N. (2011). Notebook positioning with perceptual map and laddering method. New Marketing Research Journal. 3(2), p. 134-121. https://sid.ir/paper/194645/en
Chen, Sh., Wang, K., & Li, X. (2012). Product market competition, ultimate controlling structure and
related party transactions. China Journal of Accounting Research. 5(4), p. 293-306. DOI:
10.1016/j.cjar.2012.11.001
Dehdashti Shahrokh, Z., Kohyari-Haghighat, A., & Ottoofi, A. (2014). Identifying factors influencing on
purchase intention of foreign brand in Iran (Case Study: Bosch and Samsung). Quarterly Journal of Brand
Management. 1(1), p. 75-99. DOI: 10.22051/bmr.2014.1215
Dehghan Ghahfarokhi, A., & Heydari, R. (2020). Investigating the role of marketing mix in brand strength
of sportswear. New Trend in Sport Management. (8)30, p. 9-22. http://ntsmj.issma.ir/article-1-1288-
en.html
Eilat, M. (2021). Identification and prioritization of effective components on marketing mix using MCDM
method. The First International Conference on Knowledge and Technology in Iranian Law and Humanities.
Tehran. https://civilica.com/doc/1284110
Faraji, M., & Abbasi Feshaki, R. (2018). Rio car position measurement in the customer mind and its
comparison to other Iran Khodro car products. Journal of Industrial Strategic Management. 22(8), p. 2-13.
https://sid.ir/paper/151334/en
Ghiysabadi-Farahani, M., Salehi, E., & Behdari, F. (2015). Investigating the effect of customer interaction,
customer satisfaction on the behavioral intentions of customers of Arak restaurants. The Third International
Research Conference in Science and Technology. Berlin, Germany. https://sid.ir/paper/859264/en
Gigauri, I. (2019). Perceptual mapping as a marketing research tool for brand positioning. International
Journal of Economics and Management Studies (SSRG - IJEMS). 6(4). DOI: 10.14445/23939125/IJEMSV6I4P110
Haghighinasab, M., & Kamyabi, R. (2020). Assessing the brand positioning of cosmetic products from the
consumers’ perspective by using the perceptual map technique. New Marketing Research Journal. 39(4),
p. 151-172. DOI: 10.22108/nmrj.2020.122898.2114
Heydari, R., Dehghan Ghahfarokhi, A., & Alidoust Ghahfarokhi, E. (2019). Comparison of marketing mix
of domestic and foreign sports apparel brands. Journal of Motor and Behavioral Sciences. 2(4), p. 283-
298. DOI: 10.22059/jsm.2020.303939.2498