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Comparative Analysis of Written and Verbal Ideation Techniques in Enhancing Creative Output among Iranian Students of Industrial Design | ||
| Journal of Design Thinking | ||
| دوره 4، شماره 1، شهریور 2023، صفحه 161-174 اصل مقاله (647.74 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22059/jdt.2024.356028.1112 | ||
| نویسندگان | ||
| Meysam Khodashenas1؛ Tahereh Noormohammadi* 2 | ||
| 1Faculty of Design, Tabriz Islamic Art University, Tabriz, Iran | ||
| 2Architecture, Ministry of Roads and Urban Development, Islamic Azad University, Tehran, Iran. | ||
| چکیده | ||
| In educational paradigms, particularly within the domains of art and industrial design, creative thought is heralded as a cornerstone for academic and professional success. Students in these disciplines are lauded for their ability to conceptualize new products and services through innovative ideation. A gamut of pedagogical strategies and methodologies has been adopted to enhance and expedite the ideation process for aspirant industrial designers and architects. This scholarly treatise examines the discrete impacts that verbal and written creative techniques exert on the ideation efficacy of students engaged in architecture and industrial design disciplines. The manuscript commences by establishing the criticality of the ideation phase within the industrial design and architectural creation process, followed by an exposition on the integration of creativity-fostering instruments therein. Subsequently, the study expounds upon two preeminent tools — namely, Brainstorming, a technique predicated on verbal creativity, and Brainwriting, a written creativity-facilitating technique—. These methods are identified as benchmark practices in workshops geared toward the forestation of ideas and product design. Empirical evidence from this study was garnered through the observation of 48 students categorized into 8 distinct cohorts. These groups undertook the task of idea generation for two design challenges: crafting a game for visually impaired children and for individuals with paraplegia, utilizing the stipulated tools. The findings revealed that the Brainwriting technique yielded a higher quantity and variety of ideas compared to that of Brainstorming. Nonetheless, the data suggests a parity in the caliber of ideas generated between the two methodologies. There was, however, a discernible predilection for the unique types of ideas that emanated from the Brainwriting approach. In contrast, the Brainstorming technique was noted for fostering an environment rich in engagement and conviviality. The cultural and linguistic underpinnings that might influence these observed dichotomies remain areas ripe for exploration in subsequent research endeavors. | ||
| کلیدواژهها | ||
| Brainstorming؛ Brainwriting؛ Creativity Techniques؛ Industrial Design Process؛ Idea-Generation | ||
| مراجع | ||
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