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واکاوی تأثیر سرمایة اجتماعی مرتبة دوم بر نوآوری سبز اکتشافی و بهرهبردارانه | ||
مجله علمی "مدیریت سرمایه اجتماعی" | ||
دوره 12، شماره 1، فروردین 1404، صفحه 77-94 اصل مقاله (1.19 M) | ||
نوع مقاله: پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jscm.2024.370812.2485 | ||
نویسندگان | ||
یوسف پاشازاده* 1؛ پریسا تیموری آذر2 | ||
1گروه مدیریت بازرگانی، دانشکدة اقتصاد و مدیریت، دانشگاه ارومیه، ارومیه، ایران | ||
2دفتر آموزشی و پژوهشی ارومیه، پژوهشگاه نیرو، ارومیه، ایران | ||
چکیده | ||
هدف پژوهش حاضر واکاوی تأثیر سرمایة اجتماعی مرتبة دوم بر نوآوری سبز با نقش تعدیلگری دوسوتوانی حاکمیتی در شرکتهای مرجع بخش کشاورزی استان آذربایجانغربی است. این پژوهش با رویکردی توسعهایـ کاربردی و به شیوة توصیفی از نوع پیمایشی انجام گرفت. برای جمعآوری دادهها از روش میدانی و کتابخانهای استفاده شد. جامعة آماری پژوهش حاضر شامل شرکتهای مرجع در حوزة صنایع تبدیلی بخش کشاورزی در استان آذربایجانغربی بودند. از بین 650 شرکت صنایع تبدیلی استان 200 شرکت دارای ویژگی مرجع و در عین حال نوآوری سبز بود که 152 شرکت در نمونة نهایی مشارکت کرد. پرسشنامة تحقیق استاندارد بود و روایی و پایایی آن جهت افزایش اعتماد دوباره مورد آزمون قرار گرفت. دادههای تحقیق مبین تأیید 7 فرضیه از 12 فرضیة تحقیق بود که نقش سرمایة اجتماعی مرتبة دوم مشتریان و تأمینکنندگان را بر نوآوری سبز تأیید میکند. نقش تعدیلگری متغیر حاکمیت قراردادی در روابط رد شد. اما نقش تعدیلگری متغیر حاکمیت رابطهای بر مبنای خروجیهای آماری مورد تأیید قرار گرفت. یافتهها بیانگر این است که سرمایة اجتماعی مرتبة دوم از مشتریان و تأمینکنندگان بر نوآوری سبز بهرهبردارانه و اکتشافی سبز تأثیر معنادار دارد. یافتههای تحقیق در زمینة نقش تعدیلگری متغیر دوسوتوانی حاکمیتی در مدل مفهومی تحقیق از بعد حاکمیت رابطهای تا حدودی پذیرفته شد و مؤید این موضوع بود که استفاده از شبکة سرمایة اجتماعی مشتریان و تأمینکنندگان مبتنی بر حاکمیت رابطهای میتواند با انتقال دانش و اطلاعات مشتریان و تأمینکنندگان به درون شرکتها به توسعه و ترویج نوآوری سبز منجر شود. | ||
کلیدواژهها | ||
حاکمیت رابطهای؛ حاکمیت قراردادی؛ سرمایة اجتماعی مرتبة دوم؛ نوآوری اکتشافی سبز؛ نوآوری بهرهبردارانة سبز | ||
عنوان مقاله [English] | ||
Analyzing the Effect of Second-Order Social Capital on Green Exploitative and Exploratory Innovation | ||
نویسندگان [English] | ||
Yousef Pashazadeh1؛ Parissa Teymoriazar2 | ||
1Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran | ||
2Niro Research Institute, Urmia Department, Urmia, Iran | ||
چکیده [English] | ||
The goal of the current research is to analyze the impact of second-order social capital on green innovation, with the moderating role of governance ambidexterity in the focal companies of processing industries in the agricultural sector of West Azarbaijan Province. This research tries to explain the key problem of the research with a developmental-applicative approach and in a survey-type descriptive manner. Two field and library methods have been used to collect data. The statistical population of the present study includes focal companies in the field of processing industries in the agricultural sector in West Azerbaijan Province. Among the 650 companies in the transformation industries of the province, 200 companies possess the characteristics of being focal, and simultaneously, engaged in green innovation, and 152 companies participated in the final sample. The research questionnaire is standard and its validity and reliability have been tested again to increase confidence. The research data indicates the confirmation of seven hypotheses out of twelve research hypotheses and confirms the role of second-order social capital of customers and suppliers on green innovation. The moderating role of contractual governance in relationships is rejected while the moderating role of relational governance is confirmed based on statistical results. The findings indicate that indirect social capital from customers and suppliers or second-order social capital has a significant effect on exploitative and exploratory green innovation. Additionally, the findings of the research, emphasize the balanced and combined use of contractual and relational governance in relation to customers and suppliers in order to achieve green innovation. | ||
کلیدواژهها [English] | ||
Second-Order Social Capital, Green Exploitative Innovation, Green Exploratory Innovation, Relational governance, Contractual | ||
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