Creativity and Design Process to Raise New Business Models: Analysis of a Co-Creative Framework | ||
| Journal of Design Thinking | ||
| دوره 4، شماره 2، اسفند 2023، صفحه 175-190 اصل مقاله (833.98 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22059/jdt.2024.374960.1122 | ||
| نویسندگان | ||
| Cristiano Alves* 1؛ Luísa Santos Wagner1؛ Zulmara Virgínia Carvalho2؛ Marília Matos Gonçalves1؛ Daniela Estaregue Alves3 | ||
| 1Federal University of Santa Catarina, Design and Graphic Expression Department, Florianópolis, Brazil. | ||
| 2Federal University of Rio Grande do Norte, Science and Technology School, Natal, Brazil. | ||
| 3University of Lisbon, Mechanic Engineering Department, Lisbon, Portugal. | ||
| چکیده | ||
| The current frantic changes in the technological and social scope require that skills such as creativity has been researched, since it acquires great importance in a context in which the market differentiation will depend on creative minds. Thus, this research aimed to analyze the creativity as a design and innovation tool, seeking to maximize its use through a creative framework to understand, script and evaluate the creative process, enhancing new ideas and stimulating creativity in different companies. Understanding the important role that creativity plays in business models, promoting innovative decisions in a competitive market. A descriptive scientific methodological process was performed through a bibliographic research. After that, a creative framework was developed and carried out with 48 different startups, in order to test and analyze the developed framework, allowing suggestions to improve future updates of the framework. Finally, the results point out how the Creative Framework, as a systemic process, is important to generate new and significant ideas. In this sense, the Creative Framework collaborates both with the design process by a ideation phase script and boosting different business models, delivering possible operational improvements and new approachs for the evolution of products and/or services addressed in startup’s projects. | ||
| کلیدواژهها | ||
| Design and Creativity؛ Strategic Co-Design؛ Innovation؛ Creative Framework | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 823 تعداد دریافت فایل اصل مقاله: 758 |
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