Instagram Fame in Iran; Case Study: Instagram-Using Students at the University of Tehran | ||
| مجله جهانی رسانه - نسخه فارسی | ||
| Articles in Press, Accepted Manuscript, Available Online from 29 October 2023 | ||
| Document Type: Original Article | ||
| DOI: 10.22059/gmj.2024.99174 | ||
| Authors | ||
| Faezeh Hasanvand* 1; Ehsan Shahghasemi2 | ||
| 1Master of Communication, University of Tehran | ||
| 2Associate Professor in Communications, Faculty of Social Sciences, University of Tehran, Tehran, Iran | ||
| Abstract | ||
| Today, the Internet, virtual space and social networks, especially Instagram, have become a tool that people can use to quickly become famous, and in this virtual space, we meet people who constantly display their own clothing and lifestyle. to become famous. In the past years, people tried a lot to become famous in order to acquire skills and through it they can become famous, but nowadays with the existence of virtual space and social networks, this process is easily done and to become famous, you need It doesn't take a lot of effort and skill, nowadays becoming famous has become a job for people and social networks are increasingly saturated with fame. There have been researches about Instagram fame, Shahghasemi has done a research called the culture of fame in Iran. In this research, he has analyzed the values and attitudes of Iranians. In his research, he has said that technologies have created a great revolution in the industry of fame and the culture of fame, and the culture of fame is guided by the logic of consumerism. Regarding fame, it cannot be said that the emergence of social networks has caused fame, rather the emergence of these social networks has provided a new tool to people who seek fame. which by using those tools they can travel the path to fame, in this kind of fame that has emerged today, a person's access to a smartphone and one of the types of social networks provides him with the way to fame. The students of Tehran University are not separate from this category, maybe there are some students among them who are seeking fame. The purpose of this research is to review the culture of fame, and the importance of this section is because fame has become one of thousands of people's concerns and one of the other goals of this research is the discussion of Instagram fame, and the reason for its importance is that today the Instagram social network has grown significantly and has gained significant popularity among people, according to the mentioned contents, the importance of reputation becomes clear, so it is necessary to find out about virtual fame and how it comes about, the issue that makes us think is whether the students of Tehran University may be seeking fame and immortality in their minds, along with their academic concerns. This research has been done by studying Tehran University students, 321 questionnaires were completed online by the students of Tehran University that using SPSS software, the data obtained from the questionnaire has been analyzed on two descriptive and inferential levels. According to the findings of the research, Tehran University students' interest in Instagram fame is low, Students of this university do not use this social network to achieve fame and they don't seek fame by posting photos and videos on their personal page but they believe that the more the level of imitating celebrities increases, the more people's desire to achieve fame increases. | ||
| Keywords | ||
| Celebrity; Fame; Fame Culture; Instagram; Instagram Fame | ||
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