Exploring the Challenges of migration towards Software-as-a-Service in Iran: the case study of Cloud-based CRM using a multidimensional perspective | ||
| Interdisciplinary Journal of Management Studies | ||
| دوره 18، شماره 1، بهار 2025، صفحه 173-193 اصل مقاله (672.48 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2024.372661.676553 | ||
| نویسندگان | ||
| Mona Jami Pour1؛ Hamid Reza Irani* 2؛ Ariya Yaghobi2 | ||
| 1Department of Business, Hazrat-e Masoumeh University (HMU), Qom, Iran | ||
| 2Department of accounting and Management, College of Farabi, University of Tehran, Qom, Iran | ||
| چکیده | ||
| Cloud-based CRM has emerged as a popular option for organizations due to its cost-effectiveness, flexibility, and ease of use. However, migrating to cloud-based CRM brings critical challenges that organizations must consider. The current study aims to comprehensively explore the main challenges of cloud-based CRM and investigate their importance by using a mixed method approach. First, to identify the main challenges regarding migration towards cloud-based CRM, a review of related literature, along with qualitative semi-structured interviews, were conducted; then, the extracted main challenges and sub-challenges were weighted and prioritized using the best-worst method (BWM). The research findings categorize the primary challenges of cloud-based CRM into four key areas: organizational, technical, vendor-related, and environmental. Findings from the BWM indicate that organizational and technical challenges are ranked as the most critical, followed by vendor-related and environmental challenges. This research contributes an integrated framework that provides a clearer understanding of cloud CRM’s multifaceted challenges, essential for successful deployment. | ||
| کلیدواژهها | ||
| CRM؛ Cloud-computing؛ Cloud-based CRM؛ Best-worst method (BWM) | ||
| مراجع | ||
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