1.

The effect of brand coolness on customer brand engagement and tourists' behavioral responses the case study of tourists of Isfahan city

Pages 1-13
Mohammad Bashokouh Ajirloo; adeleh dehghani ghahnavieh

2.

The Impact of City Identity Factors on Tourism Development the Case Study of Shiraz city

Pages 15-31
Hamidreza Varesi; Narges Vazin; Maryam Azimi Kohanjani

3.

Designing model of the effect of tour guides in the promotion of Iran's tourism industry

Pages 33-48
Faeze Sadat Mirfakhraddini

4.

Clarifying the Impact of Place Branding on the Components of the Tourism Experience of Health Tourists Studied in Tehran

Pages 49-67
Mahta Ajilchi; Hassan Esmaeilpour; Hamidreza Saeidnia

5.

Analysis of Factors Affecting Tourism Development in Khorramabad County by Structural Analysis Method

Pages 69-88
leila khademi; Hassan Izady; Ali Soltani

6.

Gap Analysis Between Expectations and Current Status of Handicrafts Production and Sales with Cultural Heritage Tourism Approach the Case Study A Amol County

Pages 89-110
Mohammad Hasan Zaal; mehdi Ramezanzadeh Lasboyee

7.

Analysis of "Environmental Capacities" of Literary Tourism for Urban Tourism Development (Case Study: Tehran)

Pages 111-126
Ali Movahed; Naser Rezai; Fariba Gravandi

8.

Urban Smart Tourism Development Model Based on Marketing Ecosystem the Case Study of Tabriz City

Pages 127-146
Abolfazl Haghverdizadeh; ghasem zarei; Bagher Asgarnezhad Nouri; Hossein Rahimi Kolour


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