| 1. | Analysis of the Effect of Place Landscape Qualities on Creating a Brand Mental Image of Urban Commercial-Recreational Axis, Case study: Sarsabz axis of Tehran (from Sad square to Haft-Houz square) | |
| Volume 10, Issue 1, April 2022, Pages 23-38 | ||
| Mehdi Khakzand; mehdi saidi | ||
| 2. | Analysis of the Role of the Mental Image of the Destination Brand in Tourism Development, Case Study: Marivan City | |
| Volume 9, Issue 1, May 2022, Pages 49-65 | ||
| Loghman Farshad; Alireza Durban Astana; Ahmad Pourahmad | ||
| 3. | Applying Kansei Engineering method on investigating mobile phones' brand image amongst Iranian young designers | |
| Volume 19, Issue 2, August 2014, Pages 83-90 | ||
| Mehdi Aslefallah; Nasser Koleini Mamaghani; Sina Khalkhali | ||