The Study of Marketing Approaches to Promote and Develop Sport Fields in Iran | ||
| حرکت | ||
| Article 12, Volume 39, Issue 0 - Serial Number 1000369, March 2009 PDF (180 K) | ||
| Abstract | ||
| This research distinguished the factors to be studied in marketing and studied their application to develop public sports and championship sports as sport marketing approaches in the framework of four factors: advertisement, sponsors, mass media and sport tourism. The aim of this study was to promote and develop sport fields in Iran. The sample of included 40 individuals selected from the sport directors and authorities of Iran National Olympic Committee and Physical Education Organization (N=???). As this was a survey research, a researcher-made questionnaire was designed based on Likert five-rank scale and after the validity and reliability were confirmed, it was distributed among subjects. The data were analyzed by SPSS statistical software, Chi-square and V-Crammer. The results showed a significant relationship between the type of advertisement, sponsorship, support of mass media, and promotion and development of sport fields in public sports and championship levels, while there was no significant relationship between the use of sport tourism, and promotion and development of sport fields in Iran in all three cases used in this research | ||
| Keywords | ||
| Sport Marketing; Advertisement; Sponsors; Mass Media; sport tourism | ||
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