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Developing a New Approach for Product Performance Evaluation Based on Balanced Scorecard: An empirical study of a Dairy Company | ||
| Advances in Industrial Engineering | ||
| مقاله 4، دوره 48، شماره 2، دی 2014، صفحه 177-188 اصل مقاله (998.88 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jieng.2014.52912 | ||
| نویسندگان | ||
| Jafar Razmi* 1؛ Hassan Mina2؛ Meisam Nasrollahi3 | ||
| 1School of Industrial Engineering, College of Engineering, University of Tehran, Tehran, I.R. Iran | ||
| 2M.Sc., School of Industrial Engineering, Faculty Engineering, University of Tehran | ||
| 3Ph.D. Candidate, School of Industrial Engineering, Faculty Engineering, University of Tehran | ||
| چکیده | ||
| To survive in today’s competitive environment, companies need continues improvement to achieve goals such as increasing the accuracy of targeting, improving product or service. However, there is no improvement guaranty without performance evaluation. An organization must assess current performance before embarking on any improvement. If it does not, it will have no baseline from which to determine if its efforts have yielded any improvement. Product development team must evaluate the product performance to enhance existing products so that they continue to meet changing customer requirements. Product performance evaluate the company to maintain market share and leadership. Innovation and new product development are important to build market breakthroughs. Product performance evaluation is necessary before making any change because new product development require high levels of investment and involve significant risk of product failure. One of the proper evaluation methods is Balance Scorecard. In the Balanced Scorecard approach actual performance is measured, the measured value is compared to an expected value and based on the difference between the two corrective interventions are made as required. Such measurement requires three things to be effective: I) a choice of data to measure, II) the setting of an expected value for the data, and III) the ability to make a corrective intervention. However this approach cannot consider the combination of measurement factors. In order to overcome this problem, in this paper a novel approach has been developed for performance evaluation based on balanced scorecard and fuzzy analytic network process (F-ANP). Considering the interdependency of measurement factors, the proposed method increases the efficiency of performance evaluation process. The proposed method is implemented in product development department of a dairy company. Measurement factors are defined based on literature and also expert’s opinions. Then the weights are calculated by F-ANP. Finally, the performance of 4 new products is evaluated by the proposed approach. Results obtained, shows the efficiency of proposed method as a practical approach for product evaluation process. | ||
| کلیدواژه‌ها | ||
| Performance Evaluation؛ Analeptic network process؛ Fuzzy logic؛ Balance scorecard | ||
| عنوان مقاله [English] | ||
| ارزیابی عملکرد محصول مبتنی بر کارت امتیازی متوازن با رویکردی نوین مطالعة موردی: واحد توسعة محصول شرکت محصولات لبنی کاله | ||
| نویسندگان [English] | ||
| جعفر رزمی1؛ حسن مینا2؛ میثم نصرالهی3 | ||
| 1استاد دانشکدة مهندسی صنایع پردیس دانشکده‌های فنی دانشگاه تهران | ||
| 2کارشناس ارشد مهندسی صنایع پردیس دانشکده‌های فنی دانشگاه تهران | ||
| 3دانشجوی دکتری مهندسی صنایع پردیس دانشکده‌های فنی دانشگاه تهران | ||
| چکیده [English] | ||
| یکی از پیش‌شرط‌های مهم بقای سازمان در شرایط رقابتی امروزی این است که سازمان اصل بهبود مستمر را سرلوحة فعالیت خود قرار دهد. دست‌یابی به بهبود مستمر فقط با گرفتن بازخورد لازم از محیط درونی و پیرامونی سازمان، از طریق ایجاد و به‌کارگیری سیستم ارزیابی عملکرد مناسب و کارآ، امکان‌پذیر است. ارزیابی عملکرد فرایندی است که به سنجش، ارزش‌گذاری، و قضاوت دربارة عملکرد طی دوره‌ای معین می‌پردازد. یکی از روش‌های متداول ارزیابی عملکرد استفاده از کارت امتیازی متوازن است. اما این شیوه در بسیاری موارد قادر به ترکیب انواع مختلف شاخص‌های کاربردی با یک‌دیگر نیست. در این پژوهش تلاش شد این مشکل با ارائة روشی بر اساس ترکیب کارت امتیازی متوازن و روش‌های تصمیم‌گیری چندمعیاره مرتفع شود. این روشْ رویکردی نوین مبنی بر کارت امتیازی متوازن و فرایند تحلیل شبکة فازی برای ارزیابی عملکرد واحد توسعة محصول ارائه می‌کند. روش پیشنهادی قادر است، با درنظرگرفتن تأثیر معیارها بر یک‌دیگر، دقت رویکرد ارزیابی را افزایش دهد و ابهامات را به حداقل برساند. روش ابداع‌شده در واحد توسعة محصول شرکت لبنی کاله در ایران اجرا شد و نتایج نشان‌دهندة کارایی روش پیشنهادی به منزلة ابزاری کاربردی برای کمک به مدیران ارشد سازمان در ارزیابی عملکرد بخش‌های مختلف بود. | ||
| کلیدواژه‌ها [English] | ||
| ارزیابی عملکرد, تحلیل شبکة گروهی, کارت امتیازی متوازن, منطق فازی | ||
| مراجع | ||
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