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Proposed components of the e-business models based on system approach | ||
Journal of Information Technology Management | ||
مقاله 10، دوره 8، شماره 1، تیر 2016، صفحه 195-214 اصل مقاله (679.66 K) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/jitm.2016.53241 | ||
نویسنده | ||
Ayoub Mohammadian* | ||
Ph.D. in system management, University of Tehran, Tehran, Iran | ||
چکیده | ||
According to the fact that the information and communication technologies change the business rapidly, Managers and entrepreneurs need to understand, evaluate and change the business model of their organization continuously. In this regard it would be necessity to doing a research about the business model components. Several points of the views are introduced up to now, however the concept of the business model components remains unclarified. Therefore using the system thinking approach, this paper aims to clarify the components of the business models based on content analysis. The contributions of this article is literature review thoroughly to proposed components which create better understanding in this area and help managers to be able to evaluate and change their business models. Results show that revenue model, value model and activity model are most important components of the e-business models that should be considered in the evaluation and changing of e-business models. | ||
کلیدواژهها | ||
e-Business models؛ business model components؛ system approach؛ Content analysis | ||
عنوان مقاله [English] | ||
تبیین مؤلفههای اصلی مدلهای کسبوکار الکترونیکی براساس رویکرد سیستمی | ||
نویسندگان [English] | ||
ایوب محمدی | ||
استادیار گروه مدیریت فناوری اطلاعات، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران | ||
چکیده [English] | ||
با توجه به تغییر و تحولات سریع فناوریهای اطلاعاتی و ارتباطاتی، کارآفرینان و مدیران مخاطرهجو به شناخت و تغییر مداوم مدل کسبوکار سازمان خود نیاز دارند که پیشنیاز آن شناخت مؤلفههای مدل کسبوکار است. از اینرو در این مقاله از راهبردهای پژوهشی تحلیل محتوا و پیمایشی و نیز آزمونهای آماری آنتروپی شانون، توزیع دوجملهای و فریدمن استفاده شد تا مجموعۀ کامل و پذیرفتهشدهای از مؤلفههای مدلهای کسبوکار تبیین شود، بهشکلی که نخست دانش جدیدی به این حوزه افزوده شود و دوم اینکه مدیران سازمانها بهواسطۀ مؤلفههای پیشنهادی بتوانند از سازمان خود درک بهتری بهدست آورند و امکان ارزیابی و تغییر مدل کسبوکارشان فراهم شود. براساس نتایج بهدستآمده، مدل درآمدی، مدل ارزش و مدل فعالیتها سه مؤلفۀ اصلی از 15 مؤلفۀ شناساییشده برای مدلهای کسبوکار الکترونیکی هستند. از این رو توجه به آنها در ارزیابی و تغییر مدل کسبوکار الزامی است. | ||
کلیدواژهها [English] | ||
تحلیل محتوا, رویکرد سیستمی, کسبوکار الکترونیکی, مؤلفههای مدل کسبوکار | ||
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