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Identifying and Ranking the Effective Factors on Successful Implementation of Social Commerce in Iran, Using AHP Fuzzy | ||
| Journal of Information Technology Management | ||
| مقاله 71، دوره 8، شماره 2، مهر 2016، صفحه 295-314 اصل مقاله (464.33 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2016.57231 | ||
| نویسندگان | ||
| Zahra Rahimi1؛ Neda Abdolvand* 2 | ||
| 1MSc. Student of Electronic Commerce, Faculty of Computer and Information Technology Engineering, Qazvin Islamic Azad University, Qazvin, Iran | ||
| 2Assistant IT Manager, Faculty of Social and Economics Sciences, Al-Zahra University, Tehran, Iran | ||
| چکیده | ||
| Social commerce has been introduced as a new approach to increase sales, number of customers and reduce marketing expenditures. This approach is a combination of business, communication between people, as well as communicative and informative technologies based on web 2.0 Its achievement originated from different factors relied on business, individuals, culture, and technology. These factors have been primarily identified on the basis of library researches and classified into six infrastructural groups including: technical, economical and human resources, cultural, rules governing the countries, style of management, and business. Then, it identified priority of the factors by using the fuzzy analytic hierarchy process (AHP). Innovation of this research was to extract a comprehensive list of factors and to prioritize them based on specific conditions in Iran. | ||
| کلیدواژه‌ها | ||
| AHP Fuzzy؛ E-commerce؛ Social commerce؛ social networks؛ Success factors | ||
| عنوان مقاله [English] | ||
| شناسایی و رتبه‌بندی عوامل موثر بر موفقیت پیاده‌سازی تجارت اجتماعی در ایران با استفاده از AHP فازی | ||
| نویسندگان [English] | ||
| زهرا رحیمی1؛ ندا عبدالوند2 | ||
| 1کارشناسارشد تجارت الکترونیک، دانشکدۀ مهندسی کامپیوتر و فناوری اطلاعات، دانشگاه آزاد اسلامی واحد قزوین، قزوین، ایران | ||
| 2استادیار مدیریت فناوری اطلاعات، دانشکدۀ علوم اجتماعی و اقتصادی، دانشگاه الزهرا، تهران، ایران | ||
| چکیده [English] | ||
| شناسایی و رتبه‌بندی عوامل موثر بر موفقیت پیاده‌سازی تجارت اجتماعی در ایران با استفاده از AHP فازی چکیده: تجارت اجتماعی به‌عنوان روش نوینی برای افزایش فروش، کاهش هزینه‌های بازاریابی و افزایش مشتریان معرفی شده است. این رویکرد ترکیبی از تجارت، ارتباطات افراد و فناوری‌های ارتباطی و اطلاعاتی مبتنی بر وب 2.0 است و به همین ترتیب موفقیت آن از عوامل مختلف مبتنی بر کسب‌وکار، افراد و فرهنگ و فناوری تاثیر می‌گیرد. این مطالعه ابتدا مبتنی بر مطالعات کتابخانه‌ای این عوامل را شناسایی و در شش گروه زیرساخت فنی، اقتصادی، منابع انسانی، فرهنگی، قوانین حاکم بر کشور و سبک مدیریت و کسب‌وکار دسته‌بندی می‌‌کند. سپس، با استفاده از فرآیند تحلیل سلسله مراتبی (AHP ) فازی به تعیین اولویت این عوامل پرداخته شده است. نوآوری این پژوهش، استخراج فهرست جامعی از عوامل و نیز اولویت‌بندی آن بر طبق شرایط خاص کشور ایران می‌باشد. | ||
| کلیدواژه‌ها [English] | ||
| تجارت اجتماعی, تجارت الکترونیکی, شبکه‌های اجتماعی, عوامل موثر بر موفقیت | ||
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