An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

References

Aaker, D., & Keller, K. L. (1991). Consumer evaluations of brand extenstion. Journal of Marketing, 54(1), 27-41.

Aghamolaei, T., Zare Sh., Poudat, A.; & Kebriaei, A. (2007).  Perception and expectation of primary health care recipients of quality of services in Bandar Abbas health centers. Hormozgan Medical Journal, 11(3), 173-179.

Arasli, H., Mehtap-Samdi, S., & Katircioglu, S.T. (2005). Coustomer service quality in the Greek Cyproit banking industry. Managing Service Quality, 15(1), 41- 56.

Arora, R., & Stoner, C. (1996). The effect of perceived service quality and name familiarity on the service selection decision. Journal of Services Marketing, 10(1), 22–34.

Babin, B.J. & Babin, L. (2001). Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value. Journal of Business Research, 54(2), 89–96.

Beatty, S.E., Mayer, M., Coleman, J.E., Reynolds, K.E. & Lee, J. (1996). Customer-sales associate retail relationships. Journal of Retailing, 72(3), 223-247.

Chang, H. H., & Jeng, D. J. F. & Abdul Hamid, M. R. (2013). Conceptualising consumers’ word of mouth behavior intention: evidence from a university education services in Malaysia. Journal of Service Bisuiness, 7(1), 17-35.

Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.

Clemes, M. D., Gan, C. & Zhang, J. (2014). An empirical analysis of online shopping adoption in Beijing, China. Journal of Retailing and Consumer Services, 21(3), 364-375.

Clemes, M. D., & Wu, J. H. C. & Hu, B. D. (2009). An empirical study of behavioral intentions in the Taiwan hotelindustry. Innovative Marketing,5(3), 30-50.

Doaei, H. & Farzaneh Hasanzadeh, Zh. (2010). Customers comparative approach to global apparel brands (comparative study of local brands, Korea and Japan), Business survey Journal, 8(42), 26-40. (in Persian)

Durrani, B. A., Godil, D. I., Baig, M. U., & Sajid, S. (2015). Impact of brand image on buying behaviour among teenagers. European Scientific Journal, 11(5), 155-168.

Dwivedi, A. & Merrilees, B. (2013). Brand-extension feedback effects: An Asian branding perspective. Asia Pacific Journal of Marketing and Logistics, 25(2), 321–340.

Ebrahimi, H. & Bagheri GalehSalimi, M. (2016). Brand Extension Feedback: The Role of Advertising. (Case Study: Tabarrok Company Products). Journal of Marketing Managmanet, 10(26), 94-144. (in Persian)

Gazquez-Abad, C. J. & Sanchez Perez, M. (2009). Factors Influencing Olive Oil Brand Choice in Spain: An Empirical Analysis Using Scanner Data. Agribusiness Journal, 25(1), 36–55.

Ghaffari Ashtiyani, P., & Mousavi Basri, S. M., & Ghahari, B., & Mahmoudvandi, Z. (2004). Effectiveness of oral advertising and viral marketing on consumer purchases. Misagh Modiran, 5(41), 63-76. (in Persian)

Grace, D. & O’Cass, A. (2005). Service branding: consumer verdicts on service brands. Journal of Retailing and Consumer Services, 12(2), 125–139.

Grönroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management decision, 32(2), 4-20.

Hawkins, D., Roger, J., & Kenneth, A. (2004). Consumer Behavior: Building Marketing Strategy. 9th ed. New York: The McGraw-Hill Companies, Inc.

Hooman, H. A. (2014). Structural equation modeling using LISREL software. Tehran, SAMT Publication. (in Persian)

Khalajzadeh, M. (2015). Advertising in Medical Laboratories. Quarterly of Laboratories and Diagnosis, (21), 31-36. (in Persian)

Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of business research, 61(1), 75-82.

Kotler, P. (2002). Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. Journal of Brand Management, 9(4), 249-261.

Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase intention: An empirical research. Computers in Human Behavior, 56(1), 225-237.

Maehle, N., Shneor, R. (2010). On congruence between brand and human personalities. Journal of Product & Brand Management, 19(1), 44–53.

Martenson, R. (2007). Coporate brand image and srote loyalty: a study of the store as a brand and manufacture brands. International Journal of Retail & Distiribution Management, 35 (7), 544-555.

Martinez, E., Montaner, T., & Pina, J. M. (2009). Brand extension feedback: The role of advertising. Journal of Business Research, 62 (3), 305–313.

Nasar, A., Hussani, K., Karim, E., & Qutubuddin Siddiqui, M. (2012). Analysis of influential factors on consumer buying behavior of youngster towards branded products: evidence from Karachi. KASBIT Business Journal, 5 (1), 56-61.

Nihel, Z. (2013). The effectiveness of internet advertising through memorization and click on a banner. International Journal of Marketing Studies, 5(2), 93-101.

Pyund, D., & James, J. (2011). Attitude toward advertising through sport: A theoretical framework. Sport Management Review, 14 (14), 33-41.

Rosta, A. & Akbarzadeh, M., & Zangian, S. (2015). Customer relationship quality, customer trust, customer satisfaction, relationship commitment, brand equity, hospital brand image. Brand Management, 2(4), 13-44. (in Persian)

Ruy, K., & Han, H. (2010). Influence of Physical Environment on disconfirmation, customer satisfaction, and customer loyalty for first-time and repeat customers in Upscale Restaurants. International CHRIE Conference. University of Massachusetts.

Saaksjarvi, M., & Samiee, S. (2011). Relationships among brand equity, brand image and brand preference: Diffrences between cyber and extension retail brands over time! Journal of Interactive Marketing, 25 (3), 169-177.

Sanayei, A. & Mohammad Shafie, M. & Amini, M. (2015). Effectiveness of Bank Advertising in Customer Persuation. Journal of Management System, 8(15), 185-209. (in Persian)

Sivadas, E. & Baker-Prewitt, J.L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28 (2/3), 73-82.

Skipper, N. & Vejilin, R. (2015). Determinants of generic vs. brand drug choice: Evidence from population-wide Danish data. Social Science & Medicine, 130, 204-215.

Som, C.V. (2011). Clinical governance and attention to human resources issues: evidence from case studies in NHS UK. British Journal of Healthcare Management, 17(11), 531-540.

Tan, T. & Ming, M. (2003). Leveraging on symbolic values and meanings in branding. Brand Management, 10(3), 208-218.

Tariq, M. I. & Rafay Nawaz, M. & Musarrat Nawaz, M., & Hashim Butt, A. (2013). Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market. Journal of Basic and Applied Scientific Research, 3(2), 340-347.

Tsuji, Y. (2004). Brand selection criteria and its switch among Japanese female students: A case study of brand bags. Clothing Research Journal, 2 (1), 31-36.

Van Reil, A.C.R., de Mortanages, C. P., & Streukens, S. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in sepeciality chemicals. Industrial Marketing Management, 68 (1), 1-17.

White, S., & Schneider, B. (2002). Climbing the Advocacy Ladder: The Impact of Disconfirmation of Service Expectations on Costumers’ Behavior Intention. Journal of Service Research, 2(3), 240- 253.

Wisniewski, L., & Wisniewski, H. (2005). Measuring Service Quality in a Hospital Colposcopy Clinic. International Journal Health Care Quality Assurance Incorporation Leadership Health Services, 18 (2/3), 217-228.

Wu, C. C. (2011). The impact of hospital brand image on service quality, patient satisfaction and loyalty. African Journal of Business Mangament, 5(12), 4873- 4882.