آمار
| تعداد نشریات | 189 |
| تعداد شمارهها | 4,873 |
| تعداد مقالات | 53,363 |
| تعداد مشاهده مقاله | 89,458,066 |
| تعداد دریافت فایل اصل مقاله | 72,380,972 |
Analyzing the Impact of Export Orientations on Export Performance through Innovation and Internationalization: The Mediation-Moderation Model | ||
| Iranian Journal of Management Studies | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 13 دی 1399 | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2021.308642.674185 | ||
| نویسندگان | ||
Ali Kazemi1؛ Alireza Rousta   2؛ Abdollah Naami3
| ||
| 1Department of Management, Kish International Branch, Islamic Azad University, Kish, Iran | ||
| 2Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University, Shahr-e-Qods, Iran | ||
| 3Department of Business Management, South Tehran Branch, Islamic Azad University Tehran Iran | ||
| چکیده | ||
| The present research aims to explore the relation between export strategic orientation, including export market orientation and export learning orientation with export performance by investigating mediation role of innovation and moderation role of internationalization. The food and agricultural products exporting firms participating in the 26th International Agrofood Exhibition in Tehran are considered as the statistical population. Finally, 296 questionnaires using systematic random sampling methods were analyzed by structural equation modeling (SEM) using Smart PLS software. Results show that the rise in export market orientation and innovation are associated with an increase in export performance. Moreover, the research indicates that while export learning orientation decreases export performance directly, the export performance tends to increase if export learning orientation leads to a high level of innovation. Innovation partially mediates the relationship between both aspects of strategic orientations and export performance. Finally, the moderation effect of the degree of internationalization in a link between export market orientation and export performance is confirmed. | ||
| کلیدواژهها | ||
| export market orientation؛ export learning orientation؛ export performance؛ internationalization؛ innovation | ||
|
آمار تعداد مشاهده مقاله: 120 |
||
