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تحلیل اثر رویدادهای ورزشی بر روی نظام ارزشی تماشاچیان | ||
| نشریه مدیریت ورزشی | ||
| دوره 13، شماره 1، فروردین 1400، صفحه 67-83 اصل مقاله (303.82 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jsm.2021.138729.1541 | ||
| نویسندگان | ||
| قاسم مهرابی* ؛ محمد ابراهیم رزاقی | ||
| دانش آموخته دکتری مدیریت ورزشی، دانشکدۀ تربیت بدنی، دانشگاه تهران، تهران، ایران | ||
| چکیده | ||
| هدف پژوهش حاضر، تحلیل اثر رویدادهای ورزشی بر نظام ارزشی تماشاچیان بود. بدین منظور، 385 نفر از تماشاچیان رویدادهای ورزشی لیگ برتر فوتبال، والیبال، کشتی و تکواندو به‌صورت تصادفی به‌عنوان نمونه انتخاب شدند. برای جمعآوری اطلاعات از پرسشنامة محقق‌ساخته که روایی صوری و محتوی ابزار را 12 نفر از صاحب‌نظران مربوط تأیید کردند، استفاده شد. برای محاسبۀ پایایی ابزار از روش آلفای کرونباخ و برای تجزیه‌وتحلیل دادهها، از آزمون تحلیل عاملی با چرخش متعامد استفاده شد. نتایج نشان داد تماشای رویدادهای ورزشی بر روی ده ارزش خیرخواهی، سنت، همرنگی با اجتماع، امنیت، قدرت، پیشرفت، برانگیختگی، لذتجویی، خوداتکایی و جهان‌شمولی تماشاچیان تأثیرات مثبت و منفی دارد و از دیدگاه آزمودنیها عبارات ارزشی تجربۀ خشنودی و خوشحالی از بیشترین اهمیت (36/1 ± 2/78) و احساس جهانی امن از کمترین اهمیت (52/±1 2/43) برخوردار است. به‌طور کلی یافتهها نشان داد، تماشای رویدادهای ورزشی تأثیرات تعدیل‌کننده و تقویت‌کنندۀ مهمی بر روی نظام ارزشی تماشاچیان دارد. | ||
| کلیدواژه‌ها | ||
| ارزش؛ تحلیل؛ تماشاچی؛ رویداد؛ ورزش | ||
| عنوان مقاله [English] | ||
| An Analysis of the Effect of Sport Events on Value System of Spectators | ||
| نویسندگان [English] | ||
| Ghasem Mehrabi؛ Mohammad Ebrahim Razaghi | ||
| PhD of Sport Management, Faculty of Physical Education, University of Tehran, Tehran, Iran | ||
| چکیده [English] | ||
| The aim of this study was to analyze the effect of sport events on the value system of spectators. Therefore, 385 spectators of sport events of football, volleyball, wrestling and taekwondo premier leagues were randomly selected as the statistical sample. A researcher-made questionnaire was used to collect data. Face and content validity of this questionnaire was confirmed by 12 experts in this field. Cronbach’s alpha coefficient was used to test the reliability of the questionnaire. Factor analysis test with a varimax rotation was used to analyze the data. The results showed that watching sport events had negative and positive effects on 10 values: benevolence, tradition, conformity, security, power, achievement, stimulation, hedonism, self-direction and universalism. In subjects’ viewpoints, the most important value expressions were pleasure and happiness experience (2.78 ± 1.36) and a sense of safe world was the least important value expression (2.43 ± 1.52). In general, the findings indicated that watching sport events had important strengthening and moderating effects on the value system of spectators. | ||
| کلیدواژه‌ها [English] | ||
| Analysis, event, spectator, sport, value | ||
| مراجع | ||
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