تأثیر پیشبرد فروش بر تمایل به خرید مجدد مشتریان الکترونیکی فروشگاه‌های ورزشی: با نقش میانجی افسوس پس از خرید و خرید تکانشی

Abdul Hamid, N. A., Cheun, C. H., Abdullah, N. H., Ahmad, M. F., & Ngadiman, Y. (2019). Does persuasive E-commerce website influence users’ acceptance and online buying behaviour? The findings of the largest E-commerce website in Malaysia. ICT for a Better Life and a Better World: The Impact of Information and Communication Technologies on Organizations and Society, 30, 263-279.

Aghili, K., & Dehdashti Shahrokh, Z. (2014). The effect of service ease of use on word-of-mouth advertising and repurchase intention. Modern Marketing Research, 5(2), 15-36 (In Persian).

Akbar, M., Ahmad, B., Asif, M. H., & Siddiqul, S. A. (2020). Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior. Journal of Asian Finance, Economics and Business, 7(11), 367–379.

Al Mutanafisa, T. (2021). The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers. Journal of Consumer Sciences, 6(1), 77-91.

Amaral, M. A. L., & Djuang, G. (2023). Relationship Between Social Influence, Shopping Lifestyle, and Impulsive Buying on Purchase Intention of Preloved Products. KINERJA, 27(1), 91-106.

Azizian, S., Kargar, M. H., & Lotfi, R. (2019). The Effect of Planned Behavior on Post-Purchase Remorse from E-Commerce Websites (Case Study: Takestan Non-Profit University). Journal of Management Studies and Accounting, 5 (1), 25-32 (In Persian).

Bachleda, C., Fakhar, A., & Hlimi, L. (2012). Sunscreen purchase intention amongst young Moroccan adults. International Journal of Academic Research in Business and Social Sciences, 2(5), 132.

Banerjee, S. (2009). Effect of product category on promotional choice: comparative study of discounts and freebies. Management Research News, 32(2), 120-131.

Bahreinizadeh, M., & Hoseini, M. (2018). Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and dematel Techniques. Journal of business strategies, 15(11),1-19 (In Persian).

Britsman, S., & Sjölander, K. (2011). Teenage girls aged 13 to 15 and their impulse consumption of clothes" All my purchases are impulse purchases. Bachelor thesis in Business and Economics, University of Gothenburg, 1-69.

Bui, M., Krishen, A. S., & Bates, K. (2011). Modeling regret effects on consumer post‐purchase decisions. European Journal of Marketing, 45 (7/8), 1068-1090.

Chen, J., Teng, L., Liu, S., & Zhu, H. (2015). Anticipating regret and consumers' preferences for counterfeit luxury products. Journal of Business Research, 68(3), 507-515.

Darzyan Azizi, A. H., Hosseinzade, A. H., & Khabir, T. (2016). Studying the Effect of Brand Personality and Perceived Sales Promotion on Brand equity, and the Moderator Role of Ethnicity. Quarterly Journal of Brand Management, 3(3), 79-118 (In Persian).

Feiz, D., bagheri garbollagh, H., & radfar, S. (2018). Examining the factors affecting on customer complaint behavior: with the mediator role of post-purchase regret in the fashion clothing Industry. New Marketing Research Journal, 8(2), 199-216 (In Persian).

Fikri, M., & Lisdayanti, A. (2020). Influence of promotion mix and perceived usefulness in improving the repurchase intention of Linkaja applications. International Journal of Finance & Banking Studies (2147-4486), 9(1), 76-84.

Gbadamosi, A. (2009). Cognitive dissonance: The implicit explication in low‐income consumers' shopping behaviour for “low‐involvement” grocery products. International Journal of Retail & Distribution Management, 37(12), 1077-1095.

Ghobadi, M., Ahmadipari, M., & Salehi, E. (2016). Flood risk assessment and zoning of human settlements in line with sustainable development using fuzzy AHP in GIS envoronmnet and DPSIR model (Case study: Abali). Journal of Environmental Science and Technology, 18(3), 351-363 (In Persian).‏

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed, a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.

Hansen, F., Hansen, L. Y., & Grønholdt, L. (2002). Modelling purchases as a function of advertising and promotion. International Journal of Advertising, 21(1), 115-135.

Harmancioglu, N., Zachary Finney, R., & Joseph, M. (2009). Impulse purchases of new products: an empirical analysis. Journal of Product & Brand Management, 18(1), 27-37.

Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing. Emerald Group Publishing Limited. Advances in International Marketing, 20, 277–319

Kumar, A., & Anjaly, B. (2017). How to measure post-purchase customer experience in online retailing? A scale development study. International Journal of Retail & Distribution Management, 45(12), 1277-1297.

Kumar, A., Chaudhuri, D., Bhardwaj, D., & Mishra, P. (2021). Impulse buying and post-purchase regret: a study of shopping behavior for the purchase of grocery products. Abhishek Kumar, Sumana Chaudhuri, Aparna Bhardwaj and Pallavi Mishra, Emotional Intelligence and its Impact on Team Building through Mediation of Leadership Effectiveness, International Journal of Management, 11(12), 20-31.

Liang, Y. P. (2012). The relationship between consumer product involvement, product knowledge and impulsive buying behavior. Procedia-Social and Behavioral Sciences, 57, 325-330.

Li, J., Li, D., Cao, Q., & Niu, X. (2018). The role of regret and disappointment in the repurchase effect: Does gender matter?. Journal of Behavioral and Experimental Economics, 75, 134-140.

Liao, C., Lin, H. N., Luo, M. M., & Chea, S. (2017). Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret. Information & Management, 54(5), 651-668.

Lim, S. H., Lee, S., & Kim, D. J. (2017). Is online consumers’ impulsive buying beneficial for e-commerce companies? An empirical investigation of online consumers’ past impulsive buying behaviors. Information Systems Management, 34(1), 85-100.

Liu, H. H., & Chou, H. Y. (2015). The effects of promotional frames of sales packages on perceived price increases and repurchase intentions. International Journal of research in Marketing, 32(1), 23-33.

Lucas, M., & Koff, E. (2014). The role of impulsivity and of self-perceived attractiveness in impulse buying in women. Personality and Individual Differences, 56, 111-115.

Mamuaya, N. C. I. (2018). The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city. DeReMa Jurnal Manajemen, 13 (1), 83-99.

Mirzaei, Z., & Najafi Zadeh, N. (2014). Investigating the Relationship between Sales Promotion Tools and Impulsive Purchasing Behavior (Case Study: Large Chain Stores in Isfahan). International Conference on Business Development and Excellence, Tehran (In Persian).

Mohsenin, S., & Esfidani, MR. (2014). Structural equations based on the partial least squares approach using Smart-PLS software: Educational and practical. Tehran: Mehraban Ketab Publishing Institute.

Mosavi Ashlaqi, R. (2020). The Effect of Emotional Purchasing Motivation (Hadionic) on Immediate Purchasing Intention (Impulsive) with the Modifying Role of Money and Time Availability and Task Definition (Case Study: Khanoumi Online Store): Payame Noor University of Alborz Province (In Persian).

Mueller, R. O. (1999). Basic principles of structural equation modeling: An introduction to LISREL and EQS. Springer Science & Business Media.

Nazari, M., Mira, S. A., & Esmaili, S. (2018). The Relationship between Price Promotion and Customer-Based Brand Equity (Case Study: Travel Agencies of Tehran). Tourism Management Studies, 13(41), 57-82 (In Persian).

Nikbakht, M. J., Moshabaki, A., & Khodadad Hosseini, H. (2015). Exploring the effects of buyer impulsivity factors and in-store environment factors on impulse buying in chain stores. Journal of business management, 7(4), 985-1004. (In Persian).

Ozer, L., & Gultekin, B. (2015). Pre-and post-purchase stage in impulse buying: The role of mood and satisfaction. Journal of retailing and consumer services, 22, 71-76.

Park, J., & Hill, W. T. (2018). Exploring the role of justification and cognitive effort exertion on post-purchase regret in online shopping. Computers in human behavior, 83, 235-242.

Parsad, C., Prashar, S., Vijay, T. S., & Sahay, V. (2019). Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret. Journal of Business & Management, 25(1).

Prastiwi, S. K., & Iswari, P. W. (2019). The Roles of Trust within Information Quality and Price to Engage Impulsive Buying Behaviour to Generate Customer’s Repurchase Intention: A Case of M-Commerce in Indonesia (GoFood). KnE Social Sciences, 446-462.

Rasekh, B. (2018). Examining the purchase regret feeling in buying of non-essential goods (motivations and post purchase regrets). Journal of Research in Management and Accounting, 14(13),49-62 (In Persian).

Saleh, N. S. B. M., Rosli, N. S., Halimi, N. S. B., Hisham, N. S. I. B. B., & Gangurde, A. L. (2023). Are You an E-consumer? A Case Study on Finding Factors Impacting Consumers' Purchase Behaviour and Their Willingness to Pay on Average on E-Commerce Platforms in Malaysia. International Journal of Accounting & Finance in Asia Pasific, 6(2), 110-119.

Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 39, 199-219.

Tahirpour Kalantari, H., Reghhi, M., & Kazemi Zanjani, M. (2020). The impact of purchase regret on customers' behavioral intention with the moderating role of customer-based brand identity among imported car consumers. Scientific Journal of International Business Management, 4(2), 87-105 (In Persian).

Tresna, P. W., Herawati, T., & Dai, R. M. (2021). The Influence of Customer Experience on Repurchase Intention to Shopee Application Users. Review of Integrative Business and Economics Research, 10, 94-102.

Vadie Nowghabi, A., Aghazade, H., & Haghighi, M. (2015). Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company. Journal of Business Management, 7(2), 501-513 (In Persian).

Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64(1), 24-28.

Virvalaite, R., Saladiene, V., & Bagdonaite, R. (2009). Peculiarities of impulsive purchasing in the market of consumer goods. Engineering Economics, 62(2), 101-108.

Ziabari Moghadam, & S. M., Karimi Rikande, A. (2018). Presenting a practical model for the analysis of the customer's purchase regret and its effects in Saderat Bank of Iran (case study: Saderat Bank of Mazandaran province). 2nd International Conference on New Findings in Accounting, Management, Economics and Banking (In Persian).