رسانه‌های اجتماعی به‌عنوان ابزار برندسازی شخصی دانشجویان ورزشکار

Aaker, D. A. (2013). Strategisches Markt-Management: Wettbewerbsvorteile Erkennen· Märkte Erschliessen· Strategien Entwickeln. Springer-Verlag.‏

Amoozadeh, Z., Naderian Jahromi, M., Soltanhosseini, M., & Salimi, M. (2020). The Effect of Social Media Marketing on Branding Process and Consumer Behavior of Clubs of Iran Football Premier League. Sport Management Journal, 12(2), 405-422.‏ (In Persian)

Arai, A. KO, Y. J. & Ross, S. (2014). Branding athletes: Exploration & conceptualization of athlete brand image. Sport ManagementReview, 17(2), 97-106.

Arai, A. KO, Y. J. &Kaplanidou, K. (2013). Athlete brand image: scale development & model test. European Sport Management Quarterly, 13(4), 383-403.

Belk, R. W. (2013). Extended self in a digital world. Journal of Consumer Research, 40(3), 477- 500.

Bredikhina, N., Gupta, K., & Kunkel, T. (2023). Superboosting the athlete social media brand: Events as an opportunity for follower growth. European Sport Management Quarterly, 23(6), 1819-1842.‏

‏

Browning, B., & Sanderson, J. (2012). The positives and negatives of Twitter: Exploring how student-athletes use Twitter and respond to critical tweets. International Journal of Sport Communication, 5(4),

Brown, J. (2013). The Impact of Social Media Use on Sports Fans’ Relationships with ProfessionalAthletes: An Analysis of Parasocial Relationships. A Paper submitted in partial fulfillment of the Bachelor of Science degreein Professional & Technical Communication, Retrieved fromhttp: //www. jamaalbrown10. Com/files/73465761. Pdf

Carlson, B. D., & Donavan, D. T. (2013). Human brands in sport: Athlete brand personality and identification. Journal of Sport Management, 27(3), 193-206.

Cortsen, K. (2013). Annika Sörenstam–a hybrid personal sports brand. Sport, Business and Management: An International Journal, 3(1): 37-62 .

Coche, R. (2014). How golfers and tennis players frame themselves: a content analysis of Twitter profile pictures. Journal of Sports Media, 9(1), 95-121

Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches (3nd ed.). Thousand Oaks, CA: Sage Publications.

Cressweel, J. W. (2009). Research Design Qualitative, Quantitative, And Mixed Methods Approaches. Terjemahan. Yogyakarta: Pustaka Pelajar.

Dašić, D., Ratković, M., & Pavlović, M. (2021). Commercial aspects of personal branding of athletes on social networks. Marketing, 52(2), 118-131.

Deliautaitė, K., Baubonytė, S., Staškevičiūtė-Butienė, I., & Valantinė, I. (2021). Athlete brand development in social media: analysis of students' attitudes. Baltic journal of sport and health sciences, (2), 34-40.

David, J. L., Powless, M. D., Hyman, J. E., Purnell, D. M., Steinfeldt, J. A., & Fisher, S. (2018). College student athletes and social media: The psychological impacts of Twitter use. International Journal of Sport Communication, 11(2), 163-186.‌

 

Denzin, N. K., & Lincoln, Y. S. (Eds.). (2011). The Sage handbook of qualitative research. Sage.

Doyle, J. P., Su, Y., & Kunkel, T. (2022). Athlete branding via social media: Examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly, 22(4), 506-526.‏

Dukes, S. (1984). Phenomenological methodology in the human sciences. Journal of Religion and Health, 23(3), 197-203.

Dees, D. M., & Heinfeldt, J. (2007). An aesthetic analysis of an educational, videoconferencing experience. Journal of College Teaching & Learning (TLC), 4(2), 37-46.

Edmiston, D. (2014). Creating a personal competitive advantage by developing a professional online presence. Marketing Education Review, 24(1), 21-24.

Edwards. A., & Skinner. J. (2009). Qualitative research in sport management. Oxford: Butterworth-Heinemann.

Godey B, Manthiou A, Pederzoli D, Rokka J, Aiello G, Donvito R, et al. "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior". Journal of Business Research. 2016;69(12):5833-41.

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal Branding: Interdisciplinary Systematic Review and Research Agenda. Frontiers in Psychology, 9(2238), 1-17.

Geurin, A. N. (2017). Elite female athletes’ perceptions of new media use relating to their careers: A qualitative analysis. Journal of Sport Management, 31(4), 345-359.

Geurin, A. N. (2016). Developing a social media strategy guide for elite athletes. Sport and Entertainment Review, 2(3), 70-76.

Goffman, E. (1959). The presentation of self in everyday life. New York, NY: Anchor Books.

Geurin-Eagleman, A. N., & Burch, L. M. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport management review, 19(2), 133-145.‌

Geurin-Eagleman, A.N., & Clavio, G. (2015). Utilizing social media as a marketing communication tool: An examination of mainstream and niche sport athletes’ Facebook pages. International Journal of Sport Management, 16, 316-334.

Giorgi, A. (1975). An application of phenomenological method in psychology. Duquesne studies in phenomenological psychology, 2, 82-103.‏

Graham, A. B. (2013). The 60 best athletes to Follow on Instagram. Retrieved from http://

 extramustard.si.com/2013/01/30/the-60-bestathletes-to-follow-on-instagram/

Hambrick, M. E., Simmons, J. M., Greenhalgh, G. P., & Greenwell, T. C. (2010). Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets. International Journal of Sport Communication, 3(4), 454-471.

Hull, K. (2014). A hole in one (Hundred forty characters): A case study examining PGA Tour golfers’ Twitter use during the Masters. International Journal of Sport Communication, 7(2), 245-260.

Jafari, H., Barghi Mogaddam, J., Bashiri, M., & Najafzadeh, M. (2022). Identifying Effective Components in Professional Athletes’ Personal Branding. Sport Management Studies, 14(72), 147-178.‏ (In Persian)

Johnson, K. M. (2017). The importance of personal branding in social media: Educating students to create and manage their personal brand. International Journal of Education and Social Science, 4(1), 21-27.

Karaduman, I. (2013). The effect of social media on personal branding efforts of top level executives. Procedia-social and behavioral sciences, 99, 465-473.

Kawano, Y., Obu, Y., Kishimoto, Y., Yamaguchi, T., Nunohiro, E., & Yonekura, T. (2012, September). A personal branding for university students by practical use of social media. In 2012 15th International Conference on Network-Based Information Systems (pp. 879-884). IEEE.

Lebel, K., & Danylchuk, K. (2014). Facing off on Twitter: A Generation Y interpretation of professional athlete profile pictures. International Journal of Sport Communication, 7(3), 317- 336.

Li, B., Stokowski, S., Dittmore, S.W., Malmo, J.R., & Rolfe, D. T. (2017). A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves. Global Sport Business Journal, 5(1), 61-75.

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37-50.

Marshall, P. D. (2010). The promotion and presentation of the self: celebrity as marker of presentational media. Celebrity Studies, 1(1), 35-48.

Marshall, C., & Rossman, G. B. (2014). Designing qualitative research (6th ed.). Thousand Oaks, CA: Sage Publications, Inc.

Melo, T., & Garrido-Morgado, A. (2012). Corporate reputation: A combination of social responsibility and industry. Corporate Social Responsibility and Environmental Management, 19, 11–31.

Mogaji, E., & Nguyen, N. P. (2023). Beautiful Black British brand: exploring intersectionality of race, gender, and self-branding of Black British sportswomen. European Sport Management Quarterly, 23(6), 1708-1731.‏

Mohammadkazemi, R. (2015). Sports marketing and social media. In Handbook of research on integrating social media into strategic marketing (pp. 340-358). IGI Global. (In Persian)

Mahmoudian, A., Sadeghi Boruojerdi, S., & Delshab, V. (2022). Using social media of Instagram as personal brand management tool for professional athletes. Communication management in sport media, 9(2), 64-81.‏ (In Persian)

Na, S., Kunkel, T., & Doyle, J. (2020). Exploring athlete brand image development on social media: The role of signalling through source credibility. European Sport Management Quarterly, 20(1), 88-108.

Naghavi, M., Hosseini, S., Ramezani Nezhad, R., & Keshkar, S. (2019). Designing of personal brand competency model for professional sports coaches. Journal of Sport Management and Motor Behavior, 15(30), 343-360. (In Persian)

Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of advertising, 19(3), 39-52.

Parmentier, M. A., Fischer, E., & Reuber, A. R. (2013). Positioning person brands in established organizational fields. Journal of the Academy of Marketing Science, 41(3), 373- 387.

Park, Jin.,Williams, Antonio.,Son Sungwook 2020. Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes. Perceptions and Behaviors Journal of Athlete Development and Experience,2 (1): 49-69.

Parvari, P. (2019). A new reading of phenomenology: Philosophical foundations, approaches, and framework for conducting phenomenological research. Sociological Studies, (44), 87–106.

Patton, M. Q. (2001). Qualitative research and evaluation and methods (3rd ed.). Beverly Hills, CA: Sag.

Peters, T. (1997, August 31). The brand called you. Fast company, 10(10), 83-87.

Rampersad, H. K. (2009). Authentic personal branding: A new blueprint for building and aligning a powerful leadership brand. Charlotte, NC: Information Age Publishing Inc.

Rein, I. Kotler, P. Shields, B. (2006). A Sporting Chance at Branding. Brand Strategy, 30-31 .

Sanderson, J. (2011). To tweet or not to tweet: Exploring Division I athletic departments’ social-media policies. International Journal of Sport Communication, 4(4), 492-513.

Sanderson, J., Browning, B., & Schmittel, A. (2015). Education on the digital terrain: A case study exploring college athletes’ perceptions of social-media training. International Journal of Sport Communication, 8(1), 103-124.

Sanderson, J., Snyder, E., Hull, D., & Gramlich, K. (2015). Social media policies within NCAA member institutions: Evolving technology and its impact on policy. Journal of Issues in Intercollegiate Athletics, 8, 50-73

Sanderson, J., & Browning, B. (2013). Training versus monitoring: A qualitative examination of athletic department practices regarding student-athletes and Twitter. Qualitative Research Reports in Communication, 14(1), 105- 111.

Shekari, Gholam Abbas; Mohammad Shahab, Shibanifar (2011). Personal brand. Specialized scientific-educational monthly magazine of Tadbir management. 1391; 23 (249): 45-49. (In Persian)

Shreffler, M. B., Hancock, M. G., & Schmidt, S. H. (2016). Self-presentation of female athletes: A content analysis of athlete avatars. International Journal of Sport Communication, 9(4), 460-475.

Thompson, A. J., Martin, A. J., Gee, S., & Geurin, A. N. (2018). Building brand and fan relationships through social media. Sport, Business and Management: An International Journal, 8(3), 235-256.

Van Manen, M. (1990). Reaserching lived experience: human science for an action sensitive pedagogy. London, Ontario, Canada; the university of western Ontario.

Williams, A., Walsh, P., & Rhenwrick, I. (2015). A conceptual framework for assessing brand equity in professional athletes. International Journal of Sport Management, 16(1), 77-97.

Zakarian, Alireza; Khabeiri, Mohammad; Alidoost Qahfarkhi, Ibrahim (2021). Designing and explaining the personal brand image model of athletes in Iran. Journal of sports management and movement behavior, 17(34), 67-80. (In Persian)