1.

Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies

Pages 389-480
Taher Roushandel Arbatani; Bita Bani Hoseinian; Arian Gholipor; Tayebeh Abbasi

2.

Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach

Pages 481-505
Ali Divandari; Masoud Keimasi; Sanam Mottaghi

3.

Providing a Framework for the Development of Social Commerce

Pages 506-530
Mohammad Reza Fallah; Ali Hamidizadeh

4.

Development of a Brand Signature Model for Knowledge-based Enterprises

Pages 531-553
Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

5.

Brand Greenwashing Formation Model: An Interpretative Structural Approach

Pages 554-576
Seyednajmoudin Mousavi

6.

Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses

Pages 577-601
Seyed Habib Moosavi Rashedi; Vahid Makizadeh; Esmaeil Hasanpour Qorughchi

7.

Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products

Pages 602-621
Fariba Rahmani Khorami; hossein safarzadeh; Seyed Kamran Nourbakhsh

8.

Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers

Pages 622-645
Ebrahim Zarepour Nasirabadi; Maryam Ghiasaabadi Farahani; Mohammad Sadeghi


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