1.

Introducing a Coopetition Model for Domestic Airlines in Iran

Pages 646-668
Saedeh Ghayourisales; Mohsen Nazari; Mohammadali Shahhoseini

2.

Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis

Pages 669-688
Seyed Javad Mohammadi; Abolghasem Ebrahimi; Shahrzad Tayaran; Sedighe Tootian Esfehani

3.

Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future

Pages 689-721
Zahra Ahmadi Alvar; Davood Feiz; Meysam Modarresi

4.

Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City)

Pages 722-746
zahra hajizadeh; Ebrahim Rajabpour; Heidar Ahmadi; Majid Esmaeilpour

5.

Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach

Pages 747-777
Allahyar Ghasemi; Ahmad Rahchamani; Hamidreza Saeednia

6.

A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers

Pages 778-813
Kobra Najafi; Kambiz Heidarzadeh Hanzaee; Mohsen Khounsiavash

7.

Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect

Pages 814-837
Mehdi Khademi Gerashi; Setare Mohammadian

8.

Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach

Pages 838-863
Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash


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