University of Tehran Electronic Journals Database


1.	Explaining the Dimensions of Social Media Literacy and Its Impact on the Willingness to Accept Social Commerce
	Pages 3-36
	Nasibeh Pouti
	View Article PDF 678.1 K

2.	A Systematic Review of Competitiveness Factors in Creative and Cultural Industries
	Pages 37-70
	Ali Elahi; Mohammad Javadi; Nader Jafari Haftkhani; Mohammad Rezaali
	View Article PDF 1.72 M

3.	Presenting a Model and Identifying Key Dimensions of Social Media in Customer Repurchase Behavior
	Pages 71-94
	Seyed Vahid Hosseinipour; Mohammad Reza Bagherzadeh; Masoud Yousefzadeh; Mehrdad Matani
	View Article PDF 1.15 M

4.	Investigating the Impact of the Richness of IRIB Programs in the Field of Resistance Economy on Purchase Intention Marketing of Iranian Products
	Pages 123-95
	Saeid Dehyadegari; Reza Ashrafzadeh Afshar; Afsaneh Ashrafzadeh Afshar
	View Article PDF 517.2 K

5.	Explaining the Potential of the Cinema Industry in Developing the Popularization of Science (Case Study: Top Science Fiction Films from World Festivals)
	Pages 124-152
	Vahid Zandi Fakhr; Mitra Afzali Farooji
	View Article PDF 937.2 K

6.	Analysis of Factors Affecting Distinctive Brand in Digital Media Businesses
	Pages 153-192
	Mohsen Mohseni; Farshad Faezy Razi; Maryam Khoshnevis
	View Article PDF 847.54 K

Explaining the Dimensions of Social Media Literacy and Its Impact on the Willingness to Accept Social Commerce