1.

Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province

Pages 1-18
Reza Pirayesh; Vahideh Alipoor

2.

Investigation of Individual Motivational Factors on Online Shopping

Pages 37-52
Zohreh Dehdashti Shahrokh; Samaneh Mobarhan

3.

Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran

Pages 53-70
Mir Ali Seyyd Naghavi; Sadegh Sepandar; Hamid Raminmehr

4.

The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity

Pages 71-90
Saeed Sehhat; Hamideh Bajmalooye Rostami; Mahbubeh Kashkuli

5.

A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat

Pages 91-112
Javad Attaran; Ali Divandari; Hayat Adinov

6.

Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry

Pages 113-128
Abdolhasan Karampour; Kiomars Sharifi; Shahla Safabakhsh

7.

Measuring the Strategic Thinking of the Managers of Tehran's Municipality

Pages 129-146
Abbas Monavvarian; Hashem Aghazade; Mina ShahamatNejad

8.

A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks)

Pages 147-164
Mohammad Moosakhani; Mohammad Haghighi; Samaneh Torkzadeh


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