1.

Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city)

Pages 253-272
Pedram Abdarzadeh; Hossein Safarzadeh; Banafsheh Fotovat

2.

Identification of the effective criteria on choosing imitation brand for consumables

Pages 273-294
Seyed Babak Ebrahimi; Hamid Ketabian; Hesam Rahimi

3.

Market orientation in Iran banking Industry with an emphasis on HR roles

Pages 295-314
Mehrdad Stiri; Ali Divandari; Seyed Reza Seyed Javadin; Seyed Hamid Khodadad Hoseini

4.

Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company)

Pages 315-338
Saheb Imani; Reihaneh Gaskari; Alborz Gheitani

5.

An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple)

Pages 339-362
Abbas Bazargan; Hamid Reza Yazdani; Neda Ehsani Moghadam; Marjan Shabani

6.

The influence of service environments on customer emotion and service outcomes

Pages 363-380
Yasanollah Pourashraf

7.

Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment

Pages 381-406
Mohamad Reza Taghizadeh Yazdi; Fatemeh Bagheri; Alireza Dehghan; Naser Abdi

8.

Effective factors on reacquiring lost customers in insurance company

Pages 407-426
Amir Khanlari; Mahshad Alsadat Doaei Oskoei

9.

Determining effective characteristics on ADSL internet users’ behavior in Iran

Pages 427-444
Mohammad Hadi Sadegh; Mohammad Ali Shah Hoseini

10.

Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company)

Pages 445-462
Seyed Mohammad Tabatabaee Nasab; Zohreh Mohammad Nabi

11.

Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation

Pages 463-484
Nima Garosi Mokhtarzadeh; Mahmoud Zamani

12.

The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry

Pages 485-500
Tayebeh Nikraftar; Kambiz Talebi; Fatemeh Saidi Arani

13.

Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company

Pages 501-513
Ali Vadie Nowghabi; Hashem Aghazade; Mohammad Haghighi


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