1.

A Design of Brand Perceived Value Model on Reputation of Persepolis and Esteghlal Clubs

Volume 9, Issue 3, December 2017, Pages 429-440
jamaleddin beyrami igder; Hossein Akbari Yazdi

2.

A Model for Multi-sensory Marketing in Tourism Destination Branding

Volume 9, Issue 1, 2017, Pages 63-82
Mohammad Haghighi; Taher Roshandel Arbatani; Ahmad Roosta Roosta; Ali Salehi

3.

A Study of the Effect of Sports Brand Advertising on Customers' Electroencephalographic Changes in Neuromarketing

Volume 8, Issue 3, November 2016, Pages 389-405
houriyeh dehghanpouri; fatemeh abdavi; mahta eskandarnegad

4.

"Authenticity in the era of mechanical reproduction": A sociological explanation of virtual branding process of modern handicrafts in Iran

Volume 16, Issue 2, March 2022, Pages 31-73
Zeinab Shafiei

5.

Branding and political marketing; a new model for the development of participatory political communication

Volume 45, Issue 4, March 2016, Pages 915-936
Majid Hosseini; Arash Beidollahkhani

6.

Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan

Volume 3, Issue 2, September 2011, Pages 41-60
Ebrahim Chirani; Matin Fardesabouri2

7.

Concepts of style in a product,, vehicle and its relationship with the brand - Case study: Front view facelift of Rana

Volume 27, Issue 4, November 2022, Pages 109-120
kianoosh ayasi; Mehran Fateminia

8.

Correspondence Analysis of Reputation and Emotional Pull of Travel for Effective Branding the Case Study of Ahvaz Metropolis

Volume 10, Issue 4, February 2024, Pages 75-95
Mahyar Sajadian; Mohammadali Firoozi; Ahmad Pourahmad

9.

Developing a Model for Personal Brand among the Entrepreneurs in Isfahan

Volume 12, Issue 4, 2021, Pages 911-933
Mojtaba Amani Beni; Ali Nasr Isfahani; Ali Shaemi Barzoki; Hadi Teymouri

10.

Developing a Model the Effect of Brand Authenticity and Brand Equity on Spectator Loyalty to Brand in the Volleyball Premier League Clubs of Iran (Case Study: Bank Sarmayeh Volleyball Club in Tehran)

Volume 12, Issue 3, December 2020, Pages 819-848
Amirhosein monazami; Najaf Aghaei; morad roumiyani

11.

Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Volume 13, Issue 4, 2021, Pages 886-910
Soheil Nejat; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

12.

Factors Affecting Brand Equity of Sport Organization (IRI National Olympic Committee)

Volume 8, Issue 5, December 2017, Pages 727-739
Homaila Takali

13.

Identification of Formative Antecedents of Archetypes

Volume 16, Issue 4, 2024, Pages 1082-1109
Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; Meisam Latifi; Hossein Hajibabaei

14.

Identify and prioritize the factors affecting of quality and management on branding sports event in Iran.

Volume 12, Issue 1, April 2020, Pages 1-17
Seyed Nasrollah Sajjadi; Mahmood Goodarzi; Nargess Fasihmardanloo

15.

Identifying Factors Affecting Brand Embarrassment

Volume 13, Issue 4, 2021, Pages 911-928
Esfandiar Mohamadi; Hadiseh Kazemi Rashanani; Asma Mohammadi

16.

Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism

Volume 13, Issue 2, 2021, Pages 362-383
Mohamad Saleh Torkestani; Pedram Jahedi; Faez Dinparast

17.

Modeling Factors Influencing Brand Extension in Professional Football Clubs

Volume 9, Issue 3, December 2017, Pages 411-428
ali benesbordi; Mohamad Khabiri; Majid Jalali Farahani; Mahmood Goodarzi

18.

Modeling the effect of perceived service quality on brand Social identity From the perspective of Persepolis Football Club fans

Volume 9, Issue 1, July 2017, Pages 145-159
SAEED HATAMI; hossein akbari

19.

Modeling the Outcomes of Brand Globalization of the Iranian Football Pro-League

Volume 15, Issue 3, November 2023, Pages 18-1
SAJAD SOROUSH; seyed Nasrolah Sajjadi; EBRAHIM ALIDOUST GHAHFARROKHI; MEHRZAD HAMIDI

20.

Presenting the Branding Model of Iran's Sportswear Industry using Grounded Theory

Volume 15, Issue 3, November 2023, Pages 87-70
Mojtaba Joudi; Mahdi Naderi Nasab; Rahim Ramezaninezhad; Vahid Moghadam

21.

Presenting the Model of the Impact of Brand Mascot on Brand Awareness, Brand Recall, and Intention to Purchase among Sporting Goods Consumers

Volume 14, Issue 1, May 2022, Pages 307-285
Davood Nasr Esfahani; Mohamad Soltanhoseini; Somayeh Rahbari; Hengameh Shams

22.

Recognition the reasons of logo redesign in a brand lifetime

Volume 23, Issue 3, September 2018, Pages 41-52
elham elyasi; Kamran Afshar Mohajer; zahed shafiei

23.

Role of Marketing Mix on Brand Power and Brand Experience in Sports Apparel in Iran

Volume 14, Issue 1, May 2022, Pages 234-217
Reza Heydari; Amin Dehghan Ghahfarokhi; Davood Moodi; Mohammad Kamali

24.

Sociological Factors Affecting Brand Use Among Women Referring to Shopping Centers in Tehran

Volume 8, Issue 2, December 2017, Pages 259-276
Afsaneh Tavassoli; Fatemeh Samavati; masoomeh Fathalizadeh

25.

Study of Social and Cultural Processes of Cashmere Branding in Yazd

Volume 11, Issue 2, September 2022, Pages 283-303
Manouchehr Alinejad

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