1.

Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan)

Pages 1-28
Reza Esmaeilpour; Mohammad Doostar; Nastaran Taherparvar

2.

Impact of personality traits and product involvement on clothing impulsive buying

Pages 29-46
Kobra Bakhshizade; Morteza Khalili Roudi; Saman Rezaiean Akbarzadeh

3.

Explanation of the commercial banking marketing strategy selection based on customer equity

Pages 47-72
Ali Divandari; Amirhossein Davodian; Mohsen Nazari; Azizollah Memariani

4.

Comparing the dimensions of banking business model in Iran with universal banking

Pages 73-88
sadegh sepandarand; Mahdi Haghighi Kaffash; Vahid Nasehifar; Vahid khasheie

5.

Presenting a framework for investigation strategy risks at investment holding company

Pages 89-116
Seyyed Reza Seyyed Javadin; Hosein Safari; Abbas Ebrahimi

6.

Quantitative analysis of growth opportunities and profitability based on Blue Ocean strategy

Pages 117-136
Hamid Shabandarzadeh; Mohammadhossein Kabgani

7.

Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty

Pages 137-158
Reza Sheikh; Effat Mohammadi

8.

“Market Orientation and Innovation Strategies: An Approach to Business Dynamism”

Pages 159-182
Aida Shiva; Hashem Aghazade; Ali Heidari

9.

The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels)

Pages 183-204
Hossein Abedi; Mohammad Hassan Ghelich Khani

10.

The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry)

Pages 205-228
Mohsen Alizade Sani; Soheil Nejat

11.

The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry

Pages 229-243
Seyyed Najmeddin Mousavi


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