1.

Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising

Pages 1-33
Hossein Norouzi; Bahareh Osanlou; Ali Saleh Gohari

2.

Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System

Pages 34-58
Soheila Mohammadzadeh Vanestan; Rahim Abedi

3.

Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis

Pages 59-86
Reza Abbasi Mobarakabadi; Amir khanlari; Nader Seyyedamiri

4.

Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern

Pages 87-113
Manuchehr Ghanbari; Ali Sabzali Yameqani; Yousef Rabbani; Kobra Sabzali Yamaqani

5.

Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Pages 114-136
Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Elham Ebrahimi

6.

The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage

Pages 137-166
Rasoul Nosratpanah; Samad Barani; Aref Ashrafzadeh; Gholamhosein Atashi

7.

Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study

Pages 167-193
Meysam Fakharyan; Ali Hosseinzadeh; Hadi Bastam

8.

Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study

Pages 194-215
Fatemeh Eslahi; Seyed Mohammad Reza Mirahmadi; Mojtaba Aghajani

9.

Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions

Pages 216-237
Honya Ghasemi; Ramin Bashir Khodaparasti; Hooshmand Bagheri Garbollagh

10.

A Localized Model for Branding in the Iranian Dairy Industry

Pages 238-261
Shaghayegh Sabaghi; Alireza Rousta; Farzad Asayesh


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