1.

first Page

Pages 1-4

2.

Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)

Pages 479-502
Abolghasem Ebrahimi; Sayyed Moslem Alavialavimoslem; Elahe Pourmourdinii

3.

Effects of relationship quality on Customer behavioral responses at different stages of the customer relationship life cycle: case study of Tabriz Kheshavarzy Bank

Pages 503-528
hamid ebrahimy; Samad Aali

4.

Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case)

Pages 529-548
Abdorahman Ehsan; Mohsen Nazari; Tahmores Hasan Gholipoor; Mansour Samadi

5.

The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran)

Pages 549-568
Zohreh Dehdashti Shahrokh; Anooshe Hajinoroozi

6.

Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket

Pages 569-586
Fariborz Rahimnia; Yasaman Noruzi Nik; Afsaneh Yoosofpour

7.

Role of social networks websites in improvement of customer relationship and brand

Pages 587-606
Taher Roshandel Arbatani

8.

Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model

Pages 607-363
Hossein Safari; Mir Mahmoud Sadat; Ali Asghar Sadabadi

9.

The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation)

Pages 637-658
Nasser Asgari; Gholam Hosein Nikokar

10.

The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation

Pages 659-680
Amir Mohammad Fakor; Fershteh Sadegh

11.

Identification of effective personal factors in attracting customers to shopping centers– case of Tehran

Pages 681-698
Amir Reza Mamdohi; Alireza Mahpour; Taha Hossein Rashidi; Mahmoud Sfar Zadeh

12.

Abstract

Pages 1-10


Journal Management System. Powered by Sinaweb