1.

30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach

Pages 262-283
Mohammad Rahim Esfidani; Mohsen Nazari; Shahriar Gharibzadeh; Nakisa Rezaie

2.

Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review

Pages 284-317
Alireza Valipour; Ali Heidari; Mohammad Ali Shahhosseini; Asadollah Kordnaiej

3.

Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Pages 318-348
Ghazale Taheri; Azim Zarei; Davood Feiz; Mehdi Dehghani soltani

4.

Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses

Pages 349-387
Ghasem Zarei; Younes Nikkhah

5.

A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study

Pages 388-414
Mohammad Hosein Kenarroodi; Hasan Boudlaie

6.

The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side

Pages 415-446
Mona Jami Pour; Hamideh Binaei

7.

Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study

Pages 447-477
Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash

8.

The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry

Pages 478-517
Meysam Ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; Seyed Mahdi Sharifi; Khabat Derafshi

9.

Creating a Digital Insurance Model: A Grounded Theory Approach

Pages 518-539
Mohammad Adabi; Nastaran Haji Heydari; Hamed Vares

10.

Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing

Pages 540-574
Maryam Akhavan Kharazian; Sona Shafieirad


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