1.

Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review

Pages 573-601
Rahime Zaman Fashami; Manijeh Haghighinasab; Nader Seyyedamiri; Pari Ahadi

2.

Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram

Pages 602-624
Reza Rastegari; Abolghasem Ebrahimi; Alireza Amini

3.

Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method

Pages 625-646
Morteza Maleki MinBashRazgah; Sima Alipour; Maryam Asgharinajib

4.

Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network

Pages 647-674
Saba Amiri; Gholamhossein Roshani

5.

Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews)

Pages 675-694
Parham Parnian

6.

Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry

Pages 695-716
Seyed Mehran Taghavi; Mehdi Karimizand; Vahidreza Mirabi

7.

Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair)

Pages 717-740
Diman Seyyednejad; Hossein Bodaghi Khajeh Noubar; Yagoob Alavimatin; Mojtaba Ramezani

8.

Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders

Pages 741-769
Vahid Yousefian Arani; Marjan Fayyazi; Fereshteh Amin; Ali Davari


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